2021 USA Beer Ratings: Early Bird Offer Ends on April 30

Only 1 week left if you are looking to get your beers in front of a panel of the leading trade buyers of the USA at the Early Bird discounted price.

How The Scoring System Works

Each submission is assigned a unique submission reference number. The beers are to be assigned a score for quality and value on a blind-tasting basis. Following this, the beers will be brought to the judges and arranged together for the packaging score for that flight.

Quality Score (Q) + Value Score (V) + Package Score (P) = USA Beer Ratings Final Score.

Quality:

The USA Beer Ratings is not only about recognizing beers that achieve high quality scores, but you would struggle to drink more than a glass of. We want to celebrate beers that are both enjoyable and easy to drink. That’s the quality factor.

Value for money:

You don't need to be the cheapest beer on the shelf to offer the best value for money. Far from it. A beer may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a beer at that price point. The USA Beer Ratings will assess each beer for how much value it is offering its customers.

Package and Design:

This is arguably the most important part of a beer brand to get right. For, after all, what a beer brand looks like is how every consumer chooses the beer they want to drink with their eyes first. Up to 65% of consumers will try a new beer just because it looks good and if you can match that with a price and quality of beer that offers great value for money, then you are more than halfway home. The USA Beer Ratings will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention. 

Commercially relevant:

Crucially all the winners in the USA Beer Ratings will give future trade beer buyers, be they for a supermarket, specialist wine retailer, casual dining or upmarket restaurant, the re-assurance that these are beers that their customers want to buy.

A separate weighted score will be given for each of the parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.

What’s new for 2021?

In the forthcoming competition, Judges will also be entering tasting notes for each beer which will result in a unified tasting note that will be provided by USA Beer Ratings to the entrant in a way a beer-sommelier would talk about the beer to its customer. 

Entrants will get score breakdown, tasting notes and shelf talker templates in their zones which will further help beer brands position their message and communicate to end consumers.

“Our aim is to not only provide more value to the breweries and beer brands that enter, but also support the hospitality industry and beer community in 2021 with our global drinks guides initiatives like Los Angeles Drinks Guide, New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide where top winners of the USA Beer Ratings will be promoted to drive brand awareness and foot traffic where these top beers will be sold.” - Sid Patel, CEO of USA Beer Ratings and Beverage Trade Network.

The USA Beer Ratings was first introduced in 2017 to single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.

About USA Beer Ratings

USA Beer Ratings gathers the top-level beer buyers with current direct commercial buying responsibility. Or beer consultants and experts

Put your beers in front of them and get rated by Quality, Value, and Package.

The deadline for early bird pricing is approaching fast.

You can take advantage of the early bird pricing that is available till April 30, 2021, by entering your beers today and ship your beers later.

Note: Once You enter, we will send you the shipping label and instructions.

Why You Should Enter!

USA Beer Ratings has a simple goal: single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.

Top buyers from big chains will review the beers been entered in the competition & would award the one that they think should be on must-have lists, based on Quality, Value, and Package.

View Previous Competition Winners

Benefits to Medal Winners

As a result of winning a medal at the 2021 USA Beer Ratings, you will be able to:

• Winners will be promoted and stories will be shared on Los Angeles Drinks Guide , New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide platforms to help promote the drinks and producers that win and the venues selling them.
• Winning products will also be integrated with BTN’s new direct to consumer platform Get Drinks Delivered for producers and brands looking to grow their direct-to-consumer sales.
• Entrants will now get tasting notes, shelf talker templates with tasting notes and scores when the 2021 results are announced.

• Winners to get unparalleled global reach via the BTN network. See Winning Impact for further details.
• Showing your package to the top influencers of US on-trade market.
• Get valuable feedback on how you scored on quality, value for money, and packaging.
• Attract additional PR and media attention for award-winning beers
• Winners will be promoted to 20,000+ trade buyers and beverage directors of US market.

Impact Of Winning a UBR Medal

KEY DATES

Early Bird Deadline: April 30, 2021 (07 Days Left)

Warehouse Deadline: July 5, 2021

Judging: July 25, 2021

Winners Announcement: August 10, 2021

FEE SCHEDULE (Per Beer)

$90 - Till April 30, 2021 (Early Bird Pricing)

$110 - Regular Pricing

Quantity Discount Now Available

4 to 9 entries: 10% discount

10 to 14 entries: 15% discount

15 or more entries: 20% discount

(Price in USD)

Visit the official website to learn more. If you have any queries, please reach us on [email protected] or give us a call on +1 855 481 1112