2021 Podcasts, Quotes, and Thanks

Yesterday I featured some of my writings from 2021. Today wanted to thank people and share some of the quotes, podcasts, videos, and reports?from 2021.

Quotes

ADEXCHANGER

The Ozy story continues to emphasize the gravity of verification for all media buys. Knowing your rep or meeting the CEO is not an adequate substitute for verifying your ad dollars.

At best, some publishers are ignorant of the issues as they continue to buy traffic to meet an advertiser’s request. At worst, some publishers are malicious and their bottom line is to take your ad dollars.

If you are a publisher, stop buying traffic sub penny per click. If you are a marketer, start asking questions about traffic acquisition. If you are an investor, do your diligence on acquisitions and growth plans.

INSIDER. - OZY

The underbelly of internet advertising is in plain sight if you know how to and where to look. The Ozy example is just one that has hit the headlines," said Marc Goldberg,

MORNING BREW - Trends

“Google drew a line in the sand, and then simply made a new line for 2023,” wrote Method Media Intelligence’s chief revenue officer, Marc Goldberg, referring to the fact that Google initially said the third-party cookie would be removed from Chrome by early 2022—then pushed the deadline to 2023 over the summer. “Despite all the hype, the impact to a marketer is not as significant. While Chrome has a majority of the market share, they are not the first browser to deprecate third-party cookies. Their announcement, complete with imminent dates, created a sense of urgency.”

ADEXCHANGER COVID MISINFO

Using AI to detect misinformation is also tricky, because it can be biased towards its designers and the input data, said Marc Goldberg, CRO of web analytics and bot detection company Method Media Intelligence, and that means AI models need human input.

“The hate lexicon has evolved beyond a few common words, although it can be easily determined as hate when paired with a human and context,” said Goldberg.

“COVID misinformation is new territory,” he said. “And since we don’t understand the virus to start with, only the most egregious misinformation can be identified by both humans and technology and applied to models.”

PODCASTS

Thank you BSI and Louis. I enjoyed our conversation on the Brand Safety Institute

Thank you Helene Parker , enjoyed speaking with you all things Verification and SPO on The Programmatic Digest Podcast

Thank you Kevin Lee for being featured on Power Marketing

Thanks?Devon DeBlasio and Steve Silvers on the You're On Mute podcast.

Thanks to Warren Zenna enjoyed speaking with you about the CRO role

Thanks you Research Wonks Stefan and Rick, enjoyed the conversation.

Additional Thanks

Ashwini Karandikar for helping us be part of the 4AS Partner program

Association of National Advertisers for having me and Ravi Patel on stage in Phoenix

Thank You to Judy Shapiro for allowing me to publish my interview series on the The Trust Web Times

Thanks Nicole Perrin for including me in Emarketer tech review

Marni Gordon for getting me involved in being a mentor for via the ANA

Peter Weingard for asking me to be a guest lecturer a NYU

I probably forgot someone….it was a busy year!

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