2020: A year for growth
Katie Castillo-Wilson
Founder & CEO at Sway & TapOnIt | Henry Crown Fellow @ The Aspen Institute | Speaker
We all know 2020 was a shitshow. It was a year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career. I’m sure I speak for more than myself when I say that I’m happy to put 2020 behind me.
That being said, it would be a shame to suffer through the past year without learning anything. Amidst the awful, there was awesome. In some ways, 2020 was like having a bucket of freezing cold water dumped on my head—it woke me up! And forced me to slow down.
Leading up to the New Year, I thought back on how much I felt I was missing. Missing my friends and family, travel, experiences, concerts, conferences, parties, hugs—the list goes on and on. But on a chilly December day, I sat down with my phone and reviewed my photos from 2020. January and February were filled with travel photos and food photos from impressive restaurants (Yes, I’m THAT person!). But from March onward, there were so many photos and videos of my children and I, of my dog Ollie, of all the meals we were creating at home. I realized, I may not be having what I typically considered “experiences,” but I spent a whole 10 months having new, different experiences at home. I created memories with my family that I’ll cherish forever.
Last year was the year to slow down. To live a more simple life. To learn to be more comfortable in your own home, with your family. To learn to be more comfortable with yourself. For myself, having COVID-19 forced me to slow down even more and heal. I learned that coloring books help me to relax. And I learned—the hard way—that I shouldn’t wait to be sick to listen to my body and take care of myself.
But that’s not all. Here are some bright spots in the dumpster fire that was 2020:
We got scrappy. Nearly all businesses—including TapOnIt—had to make quick decisions in order to survive the first wave of lockdowns. Companies needed to be nimble enough to transition employees to work from home, pivot to offer new services and delivery options, and come up with creative new ways to generate revenue and increase brand awareness and loyalty. I’m proud of the agility demonstrated by my team at TOI. Our out-of-the-box thinking was critical to surviving coronavirus lockdowns.
Zoom became a verb. Zoom went from being a platform I occasionally used at work, to a tool so common that my 92-year-old grandmother now uses it. Communication and video tools, like Zoom or Microsoft teams, stepped up their game in 2020 and enabled many businesses to seamlessly transition to remote work. And anything that keeps the economy running and people in work deserves some appreciation.
Technology brought us together. Zoom extended beyond the professional realm and enabled people to connect with their friends and family in a time when it wasn’t possible to see each other. A Zoom wedding isn’t exactly a dream wedding, but it offers an opportunity to celebrate special moments with faraway or at-risk loved ones. Small intimate ceremonies reigned supreme, where you could safely celebrate with your immediate family.
It’s a small world after all. Last year proved that it’s more than just a cliché, the world is more interconnected than many of us could have ever imagined. In 2020, people came together to flatten the curve and limit the spread of COVID-19. It was a wonderful reminder that together, we can accomplish just about anything.
Local love. It took a pandemic, but communities rallied around their favorite local restaurants and shops in hopes of ensuring their survival at the end of lockdown. While it may have been too late to save some amazing retailers and restaurants, I’m so proud that Americans have finally realized how important it is to support their local economy. Moving into 2021, I hope we continue to eat and shop local, and realize that even though online retail may be convenient, it’s not always the right choice.
I’ve never been one for New Year’s Resolutions. I don’t like to set goals that I may not hit. And if 2020 has taught me anything, it’s that we can’t plan for the unexpected. This year, I’ve created a simple list of things I’m planning on doing in an effort to do more and be better. Things like hug my family and friends more (once allowed, of course), read more books (and actually listen to them!), color more pictures, and take Ollie on more walks. Above all, I wish to spend 2021 living with gratitude and appreciate those things that can easily be taken for granted—my health, my home and my family.
Happy 2021! What are your hopes for the year ahead?
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3 年Katie Castillo-Wilson great article! Thank you for sharing your thoughts on the year. Many of us can relate.
Operations & Revenue Growth Executive ? Turnarounds ? Digital Services ? Cultural Transformation ? Revenue Channel Innovation
3 年Scrappy together! We made it!?We also learned just how much all of us care about local businesses, and the many communities we are in. In April and May we gave away hundreds of thousands in free ads (no strings attached) to help local businesses across the country keep revenue coming in their doors - giving felt good. We created ways for even the smallest of businesses to put their gift cards online and created local lists that informed consumers if a restaurant was offering curbside or ways to order from a retail shop online.? To close out the year, we launched our new Community Gift Card platform, and in partnership with the Quad City Chamber, we generated over $200k that will go back to local businesses in the form of Keep It QC gift cards.?Thanks to our dev team, who worked many nights and weekends giving us the tools to do incredible things. Our team and technology played an important role in helping many local businesses survive the challenges of 2020 and I can't wait to make an even bigger difference in 2021!?Thanks for leading us through it?Katie Castillo-Wilson?and to our entire team!! #dreamteam #GoodBye2020 #lovelocal
Package Delivery @ UPS
3 年Great points about 2020 in this post. In 2020 I learned how much I miss face-to-face communication with our customers. Can’t wait to get back to where we can do TapOnIt live events. It will be great to engage with our customers and subscribers in person again.
Sales and Marketing Professional with an Entrepreneurial Spirit
3 年I learned I’m right where I need to be (both personally and professionally), with those that care about me as much as I care about them, doing exactly what God has called me to do which is support and serve our local communities!!!
Co-Founder and President at TapOnIt and Sway
3 年Thank you Katie! You really put a lot of the same things I have been feeling into words! This year was hard to say the least, but it taught us all so much about ourselves both personally and professionally. TapOnIt grew in ways I never would have imagined, and it was so cool to see everyone come together! When the going gets tough, the tough gets going, right?!