2020: Video Dominates Tech Landscape

The new decade is off to a roaring start! The robust economy has accelerated our clients’ plans for fresh digital content, and we’re already seeing many new clients invest more heavily on internal corporate communications, HR and training areas since the start of the new year.

We’re seeing more influence on the creation, delivery, and consumption of this content by the viewers themselves, and we predict a closer integration of self-generated content and streamed video content which is watched on viewers’ own terms.

We predict more major media/content companies will continue to launch their own streaming services in ‘20, and we’re helping clients create productions which offer flexibility across all the possible delivery channels. Our agency partners are also closely monitoring and helping clients adjust their pricing and roll-out streaming service strategies to the changing market. We are closely watching the percentage of customers favoring streaming services over “cord” cutting cable TV.

Analytics are going to be a continued focus for marketers investing in video this year, as many sophisticated methods and technologies are available to determine what content is being consumed, shared and rewatched. Lots of growth of video is predicted globally in 2020, and many of our clients with international reach are planning increased productions for use on over-the-top (OTT) services of Disney and Apple.

Stylistically, we’re excited about further expanding the capabilities of our motion design department this year, as we’re seeing a lot of activity with motion design driving action and connecting with audiences.

We’re also working with clients to help explore new ways of using video across the web, social media and OTT delivery methods. 2020 will be filled with PMI-created content for televisions, smartphones/tablets, kiosks and screens.