2020 marketing trends and predictions
Every year, marketing and business analysts come up with often optimistic lists of marketing trends to watch. To be honest from a content marketing perspective this is an easy seasonal topic. Like a lot of things, however, popularity and prevalence doesn’t mean there isn’t value in diving in to see what makes sense for your organization.
The great thing about lists of trends and predictions is they often serve to remind you of goals or initiatives you didn’t quite get to in the prior year. As a bonus, even if you’re skeptical of these new year-new you posts, you may be surprised to find really interesting ideas you haven’t delved into before.
For your still moderately early 2020 reading pleasure, here’s a round-up of marketing trends predictions for our big round start to the new decade. Plus, check out LOCALiQ's 2020 Ultimate Marketing Calendar for ideas to fuel your year in marketing.
Think with Google
In this post, Google leaders from around Europe share their thoughts on what will bubble up for digital marketing in 2020.
Neil Patel
He’s the king of content marketing and has a few thoughts about what types of marketing will be trending and how in 2020.
Forbes
This go-to U.S. business publication offers a sponsored content post from the Forbes Agency Council around what marketing trends are exciting this year.
Social Media Today
Digital marketing is dominated by social brings together digital marketing predictions specific to social media marketing.
Entrepreneur
Many of the INMA member organizations have a large number of small to mid-size businesses as clients, so it’s always a good idea to see what is trending for SMBs by checking out Entrepreneur’s predictions.
Chief Marketer
Last but certainly not least, we are all thinking about customer retention, and Chief Marketer offers 7 predictions for customer retention in 2020.
*Originally published on the INMA Bottom Line Marketing Blog.