2019 LinkedIn Live with Beth Granger - List of Episodes

Until LinkedIn gives us a video tab for individuals like they have for company pages, I want to make it easy for you to see all of my LinkedIn Live episodes.

I am so thankful to my guests: Vikram Rajan Deb Boulanger Anh Nguyen Marquesa Pettway, CSP, DTM Rob Fishman Jon Ferrara Michael Roderick Ellen Volpe Jeff Goldberg Brynne Tillman Bob Mittleman Jeremy Goldman Rob Balasabas Randi Busse Dan Hinmon Christy Owenby Camela Morrissey Tracey Segarra Jess Todtfeld, CSP Jill Schiefelbein Bob Burg Peter Winick Gina Carr, MBA

Watch the "Year in Review" broadcast from 12/30/19.

When this year is over I will have hosted 22 LinkedIn Live episodes, with 23 guests, and so many insights about business, life, and myself.

Replays in reverse chronological order:

??Watch the broadcast with my guest Gina Carr from 12/10/19

I was down in Orlando, Florida and went live in person with Gina Carr, founder of Video Rockstarz.

Even professional speakers who are used to speaking in front of hundreds or thousands of people may not be comfortable with video.

Key takeaways:

 ??Just do it. Even professional speakers who are used to speaking in front of hundreds or thousands of people may not be comfortable with video. Don't let fear get in the way of doing video. It helps people know, like, and trust you!

 ??If you're a planner, plan a month, quarter, or even year ahead so you aren't feeling pressured to come up with content ideas.

??Gina suggested a format for your videos: Opening line, tell a story, what you can learn or takeaway, and a call-to-action.

??Watch the broadcast with my guest Peter Winick from 12/3/19

I went live with Peter Winick, founder and CEO of Thought Leadership Leverage. We talked about all sorts of things, mostly how to productize your knowledge.

Key takeaways: ??"Solve for X." Start by understanding what you want people to know you for and by whom. You can also ask those around you what they go to you for.

??We all have a content creation default and should probably push our comfort zone and try other modalities. If you are a writer but your prospects are consuming video, perhaps add video into the mix. 

??Watch the broadcast with my guest Bob Burg from 11/19/19

I went live with Bob Burg, speaker, and author of "The Go-Giver." He is such a wealth of good advice, book suggestions, and stories.

Some takeaways:

??To give means to bring value, and that value needs to be what the receiver thinks is valuable, not what you think is. Some people value being heard, others referrals, and others advice, etc.

To give means to bring value, and that value needs to be what the receiver thinks is valuable, not what you think is.

??In response to a question about good questions to ask when you network, Bob shared his favorites:

• How did you get started in what you do?
• What do you enjoy most about what you do?
• How will I know if I should introduce you to someone, what might they say, or who are they? 

??Watch the broadcast with my guest Jill Schiefelbein from 11/13/19

I went live with Jill Schiefelbein, a communication strategist who helps clients get their target audiences to make faster decisions.

I found her insights and stories fascinating. We talked about some really high level strategy, although the takeaways I'll share are tactical and specific so you can use them right away:

??Jill shared an example of selling a pen. If you talk about features of the pen, it gets people thinking about things that are not where you want them headed and they may not hear your message. She gave an example of saying: Imagine you have this pen in your hands and are about to sign the biggest contract you've ever had... That makes you feel something.

??We are all bombarded with emails. Often they pop up on our computer or phone and we make a split second judgement about whether to interrupt what we are doing to read them. Jill advised us not to waste the valuable real estate. If your email starts with, "I hope you are doing well," Jill says she will automatically skip it. She suggests getting right to the point. It's kind of like writing for the web and "Lead with the need." 

??Watch the broadcast with my guest Jess Todtfeld from 11/5/19

I went live with Jess Todtfeld, CSP, reporter, TV producer, and now a trainer that help people leverage the power of stage and media. Oh, and he has a Guinness World Record for the most radio interviews in 24 hours by a team!

If you missed this one live you will absolutely want to watch the replay because he shared some amazing gems about how to get on TV or quoted by reporters!

Key takeaways:

??To get on TV you need to ask. Really. Of course he helped us learn how to find the people to ask and shared the right way to do it.

??Press releases are dead. Not for all things, but for getting in touch with the media, no one has time to read your long document that doesn't get to the point.

??In your outreach include bullet points of what you would say in the interview, if you get it. Make it easy for them to pick you.

??Your hook must be in the subject line of the email, and make it compelling.

??Watch the broadcast with my guest Tracey Segarra from 10/30/19

I went live with Tracey Segarra. Tracey’s personal stories have been broadcast on The Moth Radio Hour on NPR and on the Risk! and Story Collider podcasts. Her “superpower” is helping people and organizations find and tell their own compelling true stories.

Key takeaways:

??We are "hardwired" for stories. Think about when you were young and you wanted to hear a story again and again.

??Find your story. It could be based on something you are passionate about, or your origin story (How you started your business). For brand stories, think about how they make you feel, why you pick one thing over another. Was it a memory, a smell, a sound?

??Written stories and spoken stories are different. Your language in writing will likely be more descriptive (They sky was azure blue) and verbally less so (It was a beautiful day).

??Stories have a structure (beginning, middle, end) and typically have conflict and an "ah ha" moment.

Written stories and spoken stories are different.

??Watch the broadcast from when I was at the Mayo Clinic Social Media Network Annual Conference to speak about LinkedIn, on 10/22/19. Guests: Dan Hinmon, Christy Owenby, and Camela Morrissey

I went live and guest included: Dan Hinmon, Community Manger for the Network, Christy Owenby from Moxy, and Camela Morrissey, Vice President, Network Marketing and Strategic Communications for WMC Health Network.

Key takeaway:

??If you are involved in healthcare social media, public affairs, or marketing, you should absolutely check out this network of people with the same challenges and goals. Learn from each other!

??Watch the broadcast with my guest Randi Busse from 10/16/19

Randi is a customer service/customer experience trainer, author, and speaker.

Some key takeaways from our conversation:

??Employees are your first customers and communication is a two-way street. If your engagement with them is a conversation you will learn a lot, they will feel valued, and everyone wins.

??If you don't take care of your customers, someone else will. This seems obvious doesn't it? Randi described it as customer service = common sense.

??If your employees don't think or act like owners, they won't delight your customers. 

??Watch the broadcast with my guest Rob Balasabas from 10/10/19

I was live with Rob Balasabas, social media and community manager at Thinkific.

Key takeaways:

??According to Rob, a social media manager and a community manager are two different things, although sometimes handled by one person. A social media manager engages in order to attract people, and a community manager cultivates relationships with customers and fans.

??Community management is similar to being the host of an in person event, such as my LinkedIn Local events, or a networking event, or even a dinner party. You want to make it a good experience, introduce people to others, and facilitate conversation.

??Watch the broadcast with my guest Jeremy Goldman from 10/2/19

I went live with Jeremy Goldman, award-winning agency founder, author of two books, and host of the podcast FUTUREPROOF.

Key takeaways:

??There is an opportunity for brands to build relationships through influencers "30 minutes at a time." By influencer I don't necessarily mean the stereotype of an influencer, but rather someone that already has an audience because they provide value. By 30 minutes at a time, we were referencing podcasts or livestreams like this one.

??People are willing to give up some privacy for something of value in return. Are you? Is it the more current version of walking into a store and them knowing your name?

??For the first time since starting my broadcasts I was in the same room with my guest and really liked it. I have to do more that way. It was a more natural conversation and immediacy and energy that you don't quite get when joining each other remotely. That's part of why I love hosting in person events like LinkedIn Local.

??Watch the broadcast with my guest Bob Mittleman from 9/25/19

I had a conversation with Bob Mittleman, networking group facilitator, business owner, and running coach.

We talked about setting goals, in business, fitness, and life. Both Bob and I coach people on building their business through networking, and he also coaches fitness and running, while I coach on using LinkedIn and social sales.

Key takeaways:

??Document your goals (on paper or online). Think of both long and short-term goals. Be specific and realistic.

??Be accountable, either on your own, or with an accountability partner or partners. 

??Embrace failure. Failure is an opportunity to learn.

Embrace failure. Failure is an opportunity to learn.

??Watch the broadcast with my guest Brynne Tillman from 9/17/19

I went live with my guest Brynne Tillman. Like me, she is also a social selling trainer and speaker, and our philosophies about using LinkedIn as a prospecting and sales tool are aligned. We consider each other colleagues and friends, not competitors.

Key takeaways:

??When meeting with a referral partner, do your research here first and go "old school" and print out the list of their connections you would like to meet.

??Use the idea of social proximity to prospect in organizations for prospects, influencers, and more.

??There is a difference between a referral and an introduction. A referral uses your social capital and is like a recommendation of that person and their work. An introduction can make it clear you think a conversation may make sense, but without that recommendation component.

??Watch the broadcast with my guest Jeff Goldberg from 9/11/19

I went live with Jeff Goldberg, sales trainer and sales manager. We spoke about sales, what makes a good salesperson, combining social selling with traditional behaviors, and more. 

Key takeaways:

??Three things that make a good salesperson:

1. Ask great questions, be curious
2. Be a good listener
3. Be a good storyteller

??Body language is a good thing to notice in a sales (or dating) meeting. Jeff recommended a book to learn more about that topic: "How to read a person like a book," by Gerard Nierenberg and Henry Calero.

??Watch the broadcast with my guest Ellen Volpe from 9/4/19

My guest was Ellen Volpe, a true networking visionary and someone who changed my life. I went to her group thinking I was looking for a job, never having networked, and she taught me all about non-transactional networking. That group knew I was starting a business before I did.

We talked about different aspects of networking and relationship development. Two key takeaways from our conversation:

??It takes time to cultivate strong referral relationships, and as I like to say... there are no shortcuts to relationships

??It's a mistake to believe everyone knows how to make appropriate introductions. It is our responsibility to help our referral partners.

??Watch the broadcast with my guest Michael Roderick from 8/27/19

I went live with Michael Roderick. Our conversation covered many topics such as relationships, the importance of "asking," and reframing situations.

Key takeaways include:

??A Referable Brand has three factors to consider: Accessibility, Influence, and Memory and it's easy to remember because it spells the word A.I.M. 

Accessibility- Can people outside of your industry understand your message or are you in the Echo Chamber of The Enlightened? 

Influence- Will people do anything with the ideas that you share? Will they support you and share your work? 

Memory- Is your content easy to remember? Can someone share it succinctly at a cocktail party? 

??The idea of "The Ocean of Events," a way to look at networking events and the types of personalities, and how to do it more effectively.

The personality types are: sharks, dolphins, drowners, and lifeguards.

??Watch the broadcast with my guest Jon Ferrara from 8/21/19

I had a great conversation with Jon Ferrara. We talked about so many things, but mostly how important it is to build real relationships.

Key takeaways:

??Service is the new sales. 

??There are Five F's of Life: Family, Friends, Food, Fun, and Fellowship. 

??A LinkedIn connections doesn't equal a relationship. 

There are no shortcuts to real relationships and we have to be willing to be human, show our imperfections, and really get to know people.

Watch the replay and you'll also hear a bit about the Grateful Dead, John Fogerty, the Boy Scouts, and how Jon ended up building a relationship with someone at Disney who ended up living right in his town.

There are no shortcuts to real relationships and we have to be willing to be human, show our imperfections, and really get to know people.

??Watch the broadcast with my guest Rob Fishman from 8/13/19

I went live with Rob Fishman. I enjoyed our conversation about the sales process, attitudes and beliefs, and techniques.

Some key takeaways:

??People love to buy, but hate to be sold.

??If it is going to be a NO I'd like to KNOW.

??Stop using the word JUST, it stops you from being on equal-level stature with your prospect. Simply say what you want to say.

??Watch the broadcast with my guest Marquesa Pettway from 8/7/19

I spoke with Marquesa Pettway, CSP, DTM. We talked about using speaking to grow your business, especially virtual or online speaking. I am truly enjoying the live conversations I have been having and am so happy to be able to introduce you to fascinating people in my network.

The key takeaways from this conversation were:

?? Be strategic, video allows you to make the most of your time and connect more closely with people even while remote. While we did mention some tools, it's not about the tools, but about reaching more people.

?? Use Marquesa's SPSC formula: Stories, Problem & Solution, and Call-to-Action.

??Watch the broadcast with my guest Anh Nguyen from 7/31/19

I had a conversation with Anh Nguyen and 1/2 hour went by so fast. We talked about everything from how we met on Twitter, Twitter chats, and hashtags, to networking, authenticity of voice online, and so much more. 

A key takeaway was when Anh reminded everyone: Marketing is a marathon, not a sprint!

??Watch the broadcast with my guest Deb Boulanger from 7/23/19 

Thank you Deb Boulanger for joining me on my second LinkedIn Live broadcast. Deb and I spoke about the journey to entrepreneurship and so much more. 

??Watch my first broadcast with my guest Vikram Rajan from 7/15/19

I just did my first LinkedIn Live with my guest Vikram Rajan, talking about getting over the fear of doing video. 

?? Tools used:

This time I used Restream plus StreamYard.

?? What worked: 

It was easy to go live and bring on Vik, and make the overlay graphics.

?? What didn’t work or I hadn’t figured out:

There was an echo when I spoke and I couldn’t see the comments in Streamyard. When I tested it on Facebook the comments did come through.

Thank you everyone who watched live and sent questions and comments.