2019 | Lead Generation and Conflicts of Interests in Advertising
Israeli Rothman
All brands of Cars, Trucks, New and used. Newport Oregon-Reputation better than Gold-PowerAutoGroup
Ok, website setup done, Google analytic bounce rate 0% (have never seen that before in 18 years of doing this!), so it is time to tell you the rest of the story:
In the summer of 2001, I quit my job, printed up a home made business card, and went into business as Oregonfreeads.com, in Springfield, Oregon.
Within 3 years, I raised over $160,000.00 to create the application, which would not cut the mustard by today’s standards. We sold over $4000,000.00 in advertising which I invented, became Adsforfree.com, went nationwide, and almost went Public before the crash. Unfortunately, 97.5% of our clientele at that time were California Realtors, and that company is no more. We had sold over $10,000,000.00 in digital advertising by that time,
How, you may ask, did we do that? Now I will explain my “secret sauce” to you, because I am about to do it again at https://whittemountainbusiness.com!
You see, I knew first hand about a built in conflict of interests when it comes to advertising, especially on Google and now the social networks, Maps, Trip Adviser, Facebook…and it has always been there for Yellow Pages:
You see, the people selling that advertising are going to put you on a page, or a website, or a directory, competing with all of your peers, A-Z; thus all the 111AAAwhatever business names. I don’t think that is very nice, and not good for the advertisers. So I did it differently. I am doing it again, MY WAY!
As far as I know, nobody else has ever done it my way, I am exclusive to my advertisers, by town. In other words, if you are my client, for SEO, or anything else, I will not represent your competitors. If you are nationwide, or worldwide, the exclusive will cost more, but still I will not have conflicts of interests, because I never liked it as an advertiser, and I do not think that is a good value – it is an outdated system good only for print, which is less and less important for small business’s success, and much more expensive in a digital, free advertising world.
All these years, I have maintained and improved my “Link Authority” and “Authorship” online, in preparation for this time. I am a writer, published many places and many times, in places like Real Estate Magazine, DZone (the largest and oldest tech directory and news service on the web), Newspapers and many other places. Truth be known, writing about business topics, finance, technology trends, how to’s is my passion, and it has always been my passion since age twelve. Google and the others remember these things. You cannot fake this, it must be real, and it is extremely powerful; what we used to call it in the old days was “advertorial.”
I saw an opportunity thus when Google was nothing but a search box, and I have built my power over the years in this way.
Now my secret sauce: I refuse conflicts of interests, and nobody understood it, and that is why I was able to get so huge, starting with nothing. I am doing it all again the same way: if I represent you, I will not represent your competitors; most local representation (category sponsorship) is only $150 per year. Larger exclusives are negotiated depending on many factors, including the value to me of having you as an advertiser, the value of your original content, and how well it will play to my audience, in addition to the size of my audience, which, at this point, is huge, over 22,000,000 readers and connections worldwide.
If you are having trouble wrapping your brain around this, you are not alone; normal in fact, so let me explain:
- Consider the low cost of digital advertising production
- Consider how many business categories there are in the yellow pages
- Consider how many Cities, town, counties, and niches there are to dominate on behalf of a client
- Do the math, if have one client in each, even at $150 per year, how much money am I taking in, renewing yearly (because renewals are historically 97% with this model)
- Which means that, according to statistics on survival in business, and especially Real Estate Agents, my clients are around 90 percent more successful than their competitors.
And now you know the rest of the story, which begs the question: who will be my customer who does what you do, in your location or niche, hmmmm???!!! Not everybody can be on top, so..now you get it.
Original article is here:
Closed 3.5 billion dollars of real estate loans. Ready to help.
5 年?What a fabulous business model Israel Rothman!