In 2019, Customer-Satisfactions Will Matter More Than Ever

We are in the last day of the year… Just felt I should THANK everyone who made me smile this year… And yes you are one of them.

Thanks a lot from the core of my heart. Providing smile in any of the faces’ is really an appreciable job as well as human kind. We as the marketing people also very often eager to delight our millions of customers, channel partners, peers, friends’ etc to provide them satisfactions across all the product life. Lets’ briefly discussed the satisfaction paradigm keeping mind in Customers.

A customer is an individual or business that purchases the goods or services produced by a business. Attracting customers is the primary goal of most public-facing businesses, because it is the customer who creates demand for goods and services.

We should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business, customer satisfaction is one of them. It’s important to track this factor and work on improving it in order to make our customers more loyal and eventually turn them into brand ambassadors. If we don’t care about customers’ satisfaction, don’t expect them to care about our services or products.

Sad, but true. The sooner you face it, the better you’ll perform.

High-standard customer service can win our clients’ hearts and make us recognizable within our target group. Nowadays when social media play such an important role in making decisions it’s crucial to keep an eye on a quality of customer service we provide.

Not convinced yet? What, have we logical thinking the below 5 more solid reasons why customer satisfaction is not only important but also beneficial for our brand?

1. A Loyal customer is a treasure we should keep and hide from the world.

According to a foreign study shows that, on average, loyal customers are worth up to 10 times as much as their first purchase. Some research says that it is 6-7 times more expensive to acquire a new customer than it is to keep a current one. Banks or mobile providers know it best, so they don’t have any problem with going an extra mile for a customer who is not quite satisfied and often offer him something special. Not only it is more expensive but also much more difficult to keep existing and loyal clients (let alone keeping them fully satisfied and happy!) than to gain some new ones. Do you agree on the same to keep loyal customers in priority ?

2. They can stop being our clients in a heartbeat.

Is not rocket science, nowadays clients easily switch their love brands. It is often caused by terrible customer service. Clients waiting for ages to get feedback or comment from a brand? Unacceptable! But it still happens. And gaining clients’ trust takes up to 12 positive experiences to make up for one unresolved negative experience.

“When customers share their story, they’re not just sharing pain points. They’re actually teaching us how to make our product, service, and business better.

Our customer service organization should be designed to effectively communicate those issues.” – Kristin Smaby, “Being Human is Good Business”.

We can’t gain customers’ satisfaction for ever, we need to look after them all the time. Try to talk with them, instead of to them. Ask questions, offer constant support, send personalized messages or offers, use targeted website surveys, email surveys or any other technique that will help our communicate with our customers. Take care of each and every of our clients’ need and we will be rewarded with their gratitude and loyalty. That’s why measuring clients’ satisfaction is so important.

3. It’s (all) about the money, too

It shouldn’t be surprising, but the customer satisfaction is also reflected in our revenue. Customers’ opinion and feelings about the brand can affect, in both positive and negative way, the essential metrics – such as the number mentions and repeated transactions, and also customer lifetime value.

Happy customers won’t look at our competitors offers – they will happily interact with our brand again, make a purchase and recommend the product further. If we meet all of their requirements and answer their needs while delivering the best quality of our services, they will be fully satisfied. Not to mention our brand will increase sales revenue!

Measuring customer satisfaction should become our daily habit – not something we do from time to time and only if we’re about to face a crisis management. If we don’t know how to do it right, we can take a look at our guide to measuring customer satisfaction to make things easier. Are we not agree on it, aren’t we ?

4. Customer satisfaction is a factor that helps you stand out of the competition

Kate Zabriskie once said that “Although your customers won’t love you if you give bad service, your competitors will.” and we couldn’t agree more.

Our competitive rivals are just waiting for us to make a wrong move. What is more, they can often play a role of an instigator. Being prepared for their provocations is not enough if we don’t know how to deal with the negative backlash. However, if we provide our customers with an amazing customer service, we will gain arguments to convince those uncertain of our services, isn’t it?

5. Great customer experience can take our brand to a upper height

The importance of customer satisfaction should never be neglected. We should consider it especially while planning our marketing and positioning campaigns. Satisfied customers are more likely to share our content across the social media. They will also more keenly interact with our posts, leaving some delightful and admirable comments. Later we can use it as the source for case studies and success stories.

Final thought:- Last but not the least.

Providing a great customer service will satisfy both ourselves and our targets. They get a proper service, we get a proper revenue and everyone is happy. As simple as that. Think, is there something more we can do to better treat our audience? That’s why we should never forget the importance of customer satisfaction.

It’s high time to face the truth – our brand can always do better!

3 steps to achieving customer satisfaction and loyalty as of me & my experience shows.

• Understand your customers.
• Make them feel special. ...
• Commit wholeheartedly.

 The only way to succeed in keeping loyal customers is to dedicate time and effort towards a strategy that always puts your customers in first place. ...Measure success. Customer satisfaction.

Do we agree that the feedback mechanism itself is the only Customers Satisfactions joystick to major Customers’ insights on delightful ? Eagerly awaiting your like, share & comment on the above article.

Thanks a lot for the time & patience to read this article.

You can write to me (preferable) on my Twitter handle (SinghSight @PriyadrshiSingh ) or on my Facebook page.

Wishing you HAPPY NEW YEAR 2019.

God Bless.