The 2018 World Cup winner is togetherness
For a month now, people have been swarming the biggest squares of the world, shouting for joy, from London to Moscow, to Sydney and Zagreb. Hundreds of thousands of them spontaneously flocked to the Champs-Elysées last tuesday just after sunset.
French philospher Robert Redeker wrote in a column two days ago ? The jubilation of the French reminds us that celebrating is above all a social need ?. He was spellbound to observe that during the world’s biggest sporting event ? millions of unknown people become my siblings. My heart slows down and races up in tune with their own ?. That extraordinary chemistry is the deeply universal value that is convivialité.
In this era of social media and virtual relationships, now more than ever we need to physically meet one another to share genuine moments of joy. This is something we understood a long time ago at Pernod Ricard — I am proud to say that this Convivialité, which has been so conspicuous in the last few days, is part of our DNA and fosters genuine moments of joy, celebration and sharing.
The entire world will have won a bit of humanity during this World Cup, whoever displays a new World Champion star on their jersey.
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6 年Un grand merci aux Bleus
Senior Recruitment Consultant | Healthcare Communications | Finding the best talent for medcomms, PR and advertising agencies
6 年love this!
Chief Executive & Founder | Purpose Driven Sports Marketer
6 年There is a wise old African proverb that says “If you want to go quickly, go alone. If you want to go far, go together”. Sport is one of humanities last remaining shared passions and should be embraced by us all together to help get us where we need to get to as a society. As President Nelson Mandela, another wise African leader, said “Sports have the power to change the world. It has the power to inspire, the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sports can create hope, where there was once only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination. Sports is the game of lovers”.join us at the #LaureusSummit in LA tomorrow to celebrate Nelson Mandela’s enduring legacy and 100th Centennial and the power of sport for good. www.laureususa.com/Summit-2018
Facilitator for Leadership Teams | Strategic Forum Shaper | Facilitation Product Design | Writes about Dialogue & Engagement
6 年Cheering with strangers from Brussels to Singapore?- in a game that is not my own, but?with convivialité that makes us all better people that is the real game of life.
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6 年Congratulations! The spirit of being united! Soccer is still a sport where money is not the filter to be great.