The 2017 Reading List for Real Estate Pros

I am often asked what characteristics I have seen in top brokers in our commercial real estate market. One of the most underrated is continual self-improvement. And one way of constantly attaining new knowledge and perspective is through reading.

I have tried to follow in the footsteps of some of the most successful brokers I carefully watched in the early stages of my career, and right up to today. I would talk to them about what they were reading. I have since become a voracious reader myself and advise people starting out in our industry to read as much as they can.

When I make that suggestion to them, they will typically ask me what some of my favorite books are. So I thought today I would share with you some of my favorite books and what they can teach us. As you will see, the main themes of these books revolve around people skills, negotiating, psychology and selling. Each of these is a key ingredient in the make up of top salespeople in our business.

Here are my favorite books in no particular order (Commercial Observer)