2016 trends: what will impact your business in the next 12 months
eMarketer predicts that programmatic will account for 70% of online ad spend in the UK next year - just one of the six trends that will impact business in 2016
Read full list here
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Michael Miller的更多文章
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Google’s one-sided plan is bad audio news for all of us2019年2月11日
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Google’s plans to create an audio news service similar to existing radio networks should alarm not just media companies…
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PERSUADING AUDIENCES AND CUSTOMERS TO PAY AND STAY2018年6月14日
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By Michael Miller, Executive Chairman, News Corp Australasia Keynote address to Mumbrella360 conference Good morning…
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The future of Australia's media2017年7月25日
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ADDRESS TO MELBOURNE PRESS CLUB by Michael Miller, News Corp Australasia Executive Chairman, Tuesday, 25 July 2017 To…
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News Prestige Network will deliver quality brands access to Australia's largest, most engaged prestige media audience2017年6月28日
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Why media reform is necessary to preserve and strengthen regional, community media voices2017年6月1日
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Michael Miller, Executive Chairman News Corp Australasia, address to the Joint Media Sector Summit Canberra Speech, May…
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NewsMediaWorks seeks applications for position of CEO2017年2月23日
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News' digital content innovation offers new women's network, shoppable video, first-class native content and enhanced digital marketing efficiency2017年2月9日
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Sky News to hit the road bringing its programs to regional and suburban Australia in 20172017年1月29日
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Sky News Australia announces 'more local, more live' new program line-up2017年1月27日
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社区洞察
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Media ProductionHow do media producers cope with the risks and uncertainties of media innovation and disruption?
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Media SalesHow can you use market research to sell advertising space on television?
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Creator EconomyHow do you keep sponsors and advertisers loyal?
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AdvertisingYou’re tasked with building a strong team in advertising. What are the best strategies to achieve this?
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AdvertisingWhat criteria should you use to evaluate the performance of your media vendors?
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Media BuyingWhat are the emerging trends and opportunities in media buying that you are excited about or curious about?
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Mobile AdvertisingHow do you collaborate and communicate with mobile ad partners and vendors?
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PartnershipsHow can you effectively communicate your partnership vision and mission to your target audience?
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Media PlanningHow do you manage media partnerships and negotiations?
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Media StrategyWhat are the key factors to consider when choosing media partners and vendors for your campaigns?
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