2016 MARKETING TRENDS

A new year means new trends in the marketing industry. Keeping up with new but proven marketing tools and strategies is a key to running a successful business.

USE OF VIDEO ? Businesses are hiring professional videographers to create video content for marketing purposes. In addition, quality cameras in smartphones allow marketing departments to create their own video for content, especially for blogging.

Promotional videos are key to attracting new customers. Compared to infographics or pictures, video content offers the audience an interactive look at the company or its products. Videos are more attention grabbing and entertaining, and have proven to draw in potential customers. According to Microsoft, 58% of consumers better trust companies who produce video content. According to Unbounce, using video on landing pages can increase conversions by 80%. Also, 59% of senior executives prefer to watch video over reading text, according to Forbes.

MOBILE MARKETING ? Converting your company’s online presence so that it is accessible on mobile devices is crucial. In today’s society, people are obsessed with their smartphones, tablets, and other mobile devices. Making your company’s website compatible with mobile devices ensures that users will have a readable, usable site, free of frustrations like having to zoom in to read the content!

Additionally, a mobile-friendly website will increase your search engine optimization.  If your site isn’t mobile-friendly, Google’s search engine will penalize you which could impact your rankings.

SOCIAL MEDIA ? Creating a profile for your business on social media, whether it be Instagram, Twitter, or Facebook, opens up entirely new channels to market your company. Be sure to create a social media strategy and plan that provides structure and a return on your social media efforts.  Also, continue to evaluate new social media. There are a few new social media outlets that became popular in 2015 that experts predict will be big in the marketing industry this year. Snapchat, for example, provides consumers with content in real time. After 24 hours, that content disappears. According to Forbes.com, exclusive content with an expiration makes consumers feel more connected and unique.

RETAIN CLIENTS WITH REWARDS ? According to Microsoft, consumers love being rewarded for good behavior. For example, 37% of Millennials are “strongly motivated” by devices, apps, and companies that reward them with loyalty points. Giving your customers an incentive to take an action is always a good way to encourage them to get involved and interact on a more personal level. For example, try offering a coupon code or a discount on a product or service to anyone who tweets at your company using a hashtag related to a campaign you’re trying to promote.

These are just a few marketing developments to experiment with in 2016.

written by JOCELYN MURRAY ? marketing-er.com