2015 : A Big Year for Politics, Sport … and Captive Media!

From the political election in May to the Rugby World Cup in September, 2015 has been a big year for the UK.  And Captive Media’s audience of millennial men got involved in all the biggest events!

1. Nigel Farage topped the company’s “Unpopularity Poll” tape-to-tape - part of a campaign for Anthony Nolan that also saved lives 

1. In partnership with MatchPint, 200 free pints of Guinness were dished out to Captive Media players during the Six Nations rugby championship
   
2. Kyran Bracken set the benchmark score in Betsafe’s Rugby Challenge - in the only way possible on Captive Media ...
   
3.  A nationwide poll on Mourinho’s future had to be pulled at the 11th hour, after Roman Abramovich’s axe fell (maybe time to switch horses to LVG?)
   
4. And the year ended suitably - with a promotion for hangover cure, Overhang!
   

1. Biggest #CaptiveMediaFacts of 2015:

• Captive’s interactive screens were installed in top bars in 20 UK cities and 13 countries worldwide
• Screens are fully interactive and receive 240,000 game plays every month
• Brand engagement with millennial men is now guaranteed!
• 20,000 millennial men were polled in 48 hours on fashions in Facial Hair!

And this is only the beginning!  Captive Media will be bringing more polls, a new horse racing game and lots more #CaptiveMediaFacts by expanding its Channel M offering in 2016 - bringing brands to the male millennial generation, like nobody else!