Reason for not getting Qualified Lead

A basic question but one of the important one also: What is the way by which qualified leads can be earn? Now one question arise that what is Qualified leads?

"It can essentially refers to the companies, organizations, people etc. that are interested in the services or products you have to offer. "

In other terms you can refer qualified leads as finding people in that audience who might eventually convert.

This is a long process that businesses will never be able to master as it requires constant homework. It requires state of creativity, testing, analyzing, development, and last but not the least improvement.

Few Reasons For Not Getting Qualified Lead:

1. Your web design isn’t clear.
This not only refers to the design of the website but also the usability of the design.
Let’s say for example someone clicks on an ad and is taken to a landing page that is asking for his/her email address. This can be a qualified lead, but you’re not going to get it if you don’t offer the person a chance to click off the page and then easily find their way back. So you have somewhat lost your lead.

2. Lack of Proper Content and do not seem to be trustworthy:
This most often refers to the content on your ad being different than the content on your landing page. If the visitor do not get what he/she wants or he/she is not satisfied it will not only bring down your credibility, but also it will not generate a potential qualified lead. The visitors will easily click the “back” button and go back to browsing, and search for another.It’s just not worth it in the end.
You might do everything right—have great content, a good website design, easy navigation, and manymore.—but do you think it will going to get you audience nearly as far as a company that is trustworthy.

3. Focusing on the wrong customers, at the wrong times, in the wrong way:
This is a one big mistake done many times. Sometimes companies think that their audience is one type of person or a certain group of people. This is where thinking about personas becomes very important.

4. Use your analytics to see who is on your site or reading which content of your site.:
This could be different as per audiences based on where a person is in regards to the buying process or your sales funnel. Tailor your content to each person to ensure that you get all the qualified leads you can.

5. You’re not filtering out unqualified leads:
Okay so this point very much so overlaps with the last one. In order to make sure you are finding qualified leads, you have to be able to differentiate those who visit your website. Personas is a great way to help, but there are a few other things you can do to help filter the potential leads:

Personas can be a great help to you, but there are a few other things you can do to help filter the potential leads:

• Ask yourself if the target company is still in business.
• Is your product or service really going to help the business’s needs?
• Ask yourself if the lead is a duplicate.

Once you are clear and able to answer for all the above questions then you can begin to filter further using buyer personas and focusing on the timeline you have to work with for generating a Qualified lead. Once you have your qualified leads, you start to get into the sales funnel and how to turn them into conversions.