Enhancing the value of Facebook.

Lets face it, there are many Facebook pages out there that are dedicated to different causes, agenda and of course businesses, Some that are legitimate and some that are not. here are a few tips to maximize your FB Potential.

Step 1. Establish who you are.

Believe it or not, your page banner is the first thing people see when they click onto your page and this is the critical point of view and the first thing that people are able to judge who you are and what you do and are becoming interested in getting to know your business on FB so they will go to the About Section, This is where you grab them. The About section should have the information on your business, the link to your website and also other links that you associate your business with.

Step 2. Establish your Likes.

First and foremost you need to establish a strong base of interest such as conducting market research to determine what the audience is interested in, Photos, Videos Testimonials, Articles and upcoming events as well as competitions. Once you have all this posted onto your page, invite your friends and family to like your page (never ask them to share) that way you will see the likes start to rise. Running competitions for free give-away is a fast and strong way to increase the amount of likes but you must be prepared to keep posting interesting content or the audience will unlike once the competition is over.

Step 3. Identify your Audience.

Once you have a good base of audience on your FB Page, utilize the FB Insights to determine the Geographical location of your target audience, their age, their gender and the right time to post. Having determined this you can focus your new found market research to keep and attract more likes!

Step 4. Don’t Over Post!

Think of Facebook as your outlook, you don’t like it when you get a lot of spam from one person. The average person will simply unlike if their “inbox” gets over loaded by one person and you will loose that person for good.

Step 5. Keep it Attractive!

Photos are good for reaching a big audience but videos are bigger still, ensure you type in relative content to maximize your performance and potential.

Step 6. Be Trustworthy.

Reviews are a powerful tool to allow your audience to see how good your business really are, never write them yourself and always be transparent.

Step 7. Engage with your audience.

Humans are social beings and a good engagement in conversation is key to attracting more people to join in on the conversation and getting more likes, keep it clean and keep them happy as well as monitor it closely. Any nasty arguments will destroy your credibility.

Step 8. Play by the rules.

Facebook rules are forever changing and this can affect the way you market or conduct business. My advise would be to keep an eye out for any FB Policy updates and diversify your methods if needed. If you don't play by the rules you might not be able to use Facebook if your page gets removed.

There are thousands of ways to increase your FB business potential, these are just 8 ways of many. Hope this is helpful to everyone. if you have any tips and tricks,feel free to share them with us and the LinkedIn Community.