Re-marketing Campaigns Strategies

Today, I am very glad to write this wonderful and useful post regarding "Re-marketing campaigns". This is a standard post for my 5 years expertise.

While you are setting up re-marketing campaigns, its very important to understand your business goals and the type of customers to target online.

1.Reach all the customers who visited your website

This is the most basic way to remarket. This means that anyone who visits your website can see your remarketing ads. To create a remarketing list to reach all the visitors to your website, follow the steps in one of the options below.

• All pages: Create a remarketing list where the URL contains your site domain: "YourDomain.com"
• Homepage only: Create a remarketing list where the URL equals your homepage URL: "https://www.YourDomain.com"

2.Showcase different product categories

To showcase and display ads for different product categories, you can create a remarketing list for each product category. Simply create remarketing lists using a URL that contains the "categoryname."

EXAMPLE: Jane owns an online clothing store and would like to show remarketing ads to customers shopping for women's apparel that are different from the ads she wants to show to customers shopping for men's apparel. She creates an ad that appears for customers who browsed her "Women's Apparel" page, as well as a different ad for customers that browsed the "Men's Apparel" page.

3.Appeal to visitors who didn't convert

If your website attracted visitors, but they didn't convert, you can set up a remarketing list to attract those customers back to your site.

Custom combination lists can help you target visitors who didn't convert, while excluding any visitors who did convert. If you already have a list targeting all visitors to your website, create a remarketing list for people who've already completed a conversion on your website. Set up your custom combination list to reach visitors to your site while excluding the visitors who already converted.

EXAMPLE: Maria's online furniture store attracts a lot of visitors, but she wants to reach the visitors who didn't convert. Maria uses a custom combination list to reach visitors who didn't purchase from her store to keep them aware of the products that her business offers.

4.Re-engage visitors with abandoned shopping carts

Sometimes people will place items in their online shopping carts without completing their purchase. Since these customers are often very close to making a purchasing decision, it can be a valuable opportunity to reach out to them and help them make the sale.

To reach people who have put at least one item in the cart, you can create a list of customers who have visited your "Shopping Cart" page (the URL might include "cart.asp," for example, in the URL). But in this instance, you don't want to include all the people who actually completed the purchase. So, you'll want to create a second list of people who completed their purchase and visited an "Order Confirmation" page (the confirmation page might include "purchase.asp" in the URL, but make sure you check your own site's URL). Then, use a custom combination list to remarket to people who have visited the "Shopping Cart" page, but not the "Order Confirmation" page.