How do you Create a Successful Local SEO Strategy?

When planning a local SEO strategy, its very important to consider various segments which could help us in delivering high & good local rankings in the serach engines.

As most of us know that smart mobile phones search is becoming more and more popular now a days. Hence it makes the LOCAL SEO very crucial.

For the best local SEO results, make sure to incorporate the following into the campaign:

Proper potential Keyword Research: It is very important to identify the potential keywords that will result in a proper conversion (an online purchase, phone call to the business, or a physical location visit) rather than just focusing on the keywords with the highest search volume.
High search volume doesn’t always result in high ROI.

On-page Optimization of the website: Once the keywords are identified, make sure that the website is properly optimized for the chosen search terms (targeted keywords). The title tag,alt tags, meta tags, meta description, images, and header tags all need to be adjusted for the targeted keywords.

Create Optimized Local Places Pages: The two most important business profile pages are Google+ Business and Bing Places for Business. These are the listings that appear at the very top of the Google and Bing search results, notating the business location on the accompanying map.

Many businesses create these pages but they fail to fully complete the profiles. Make sure to upload pictures, videos, and fill in all of the business details, making sure to list the businesses address and contact details exactly as they appear on the websites contact page.

Add Review Page to your site: Positive customer reviews on the above-mentioned local business pages along with sites such as Yelp play a major role in local SEO. Businesses need to be creative and make customers aware of these review sites and encourage them to leave feedback.

One example of a way to do this would be by creating a weekly newsletter that is emailed to the businesses customer base, complete with access to all of the review links at the bottom of the newsletter. Building an email list provides an opportunity to keep the customer base informed about new specials and promotions, as well.

Directory Listings & Citations: Getting your business listed on the more popular directory sites such as YellowPages.com and Local.com is important, and quality wins over quantity when it comes to directory listings. Focus on the top directory sites instead of using some of the directory-listing services that claim to submit to hundreds of websites. These are typically low-quality spammy sites that do not provide any real SEO benefit.

It is so important that your business, address, and phone number (NAP) is listed the same on the contact page of the website, the places pages, and all of the directory listings. The search engines take these citations into consideration when determining the authority of a local listing, so make sure to put the extra effort in making sure that your NAP is consistent across the board.

High-Quality Link-Building: Links also play a very crucial and important role in local SEO, and quality again trumps quantity. Focus on getting high-quality links rather than purchasing link packages that just blast links throughout the web. Incorporating user-engaging content and infographics into the local SEO plan are two great ways to build natural links because they result in social sharing. This is the type of natural link-building that the search engines like to see, and reward accordingly.