Mobile overtakes TV for the first time
Lorenzo Barbantini Scanni
![Lorenzo Barbantini Scanni]()
Lorenzo Barbantini Scanni
co-Founder Colossus: The creators of the Institutional Hub - connecting Regulated Crypto custody to validators | payments | Member of the Blockchain Italy Association
Well it was written and now it seems to happen rapidly. For the first time ever mobile usage has overtaken TV viewing, this might spark a new wave of content consumption and dedicated formats.
The article by Business Insider states that americans spent an average of 2 hours and 57 minutes a day on a mobile device, compared to 2 hours and 48 minutes in front of a TV set.
Many consumers are likely to use both screens in tandem, though it's difficult to quantify the overlap exactly. Nielsen says 84% of consumers use their mobile device as a second, supplementary screen to the TV. Which is the first and which is second screen I would ask ? Not so sure anymore !
The hype in the MCN buying spree by USA studios and recently also Telco players seems to indicate a clear direction.
The way content is discovered is changing and will never be the same again, enjoy! :-)
FiatTech, Crypto, ESG, ENT, and Gamificatication/Growth Hack and Beyond
10 年This will and already has a tremendous impact on marketing! Especially AdTech.
Head of Group Engineering - Content Platforms at Sky
10 年The comparison is interesting and shows the future of content delivery, but not accurate; if we followed the same irrelative comparison we can say that if people drive for 3 hours a day, then driving is taking over TV :) Let's have a solid KPI for comparison that will show real results, for example : how many minutes watching TV versus watching video streaming content on mobile devices! Do you agree?
Senior Partner a Reputation Manager
10 年è certamente una tendenza. Ma stiamo parlando di device. Il contenuto della fruizione, al di la del device utilizzato, potrebbe essere in sovrapposizione come certamente è.
Digital civil servant
10 年Hi Lorenzo, As long as I understand, we're talking about time spent on mobile devices overall (not only in order to watch videos). That means it's not only leisure time... I' m not that sure "overtake" is the right word to describe this trend, I would rather say it's a completion. Do you agree?
CEO & Founder at cnc.to Conecto MVNx, Founder & Director at Consultancy Virtuser.com, Founder EV and SDV IoT AI / big data Tracking tracker.gy, founder 2bls.cc, mobile-virtual-network.com, 3T Bike Brand Ambassador
10 年People still watch TV? ;)