How To Sell A Product Online (Before You Create It)
Lewis Howes
2x NYT Bestselling Author | Top 100 Global Podcast, The School of Greatness | CEO of Greatness Media
Most business professionals believe they need to create a product before they can begin selling it online, but that’s just not the case.
The best way to sell a product online is to first test your market to see if people actually want to buy it.
You do this by not creating the product first… but by selling it first.
There’s no point in spending time, energy, and resources on building something that may be a flop.
For nearly two years I was afraid to make my own product because I wanted it to look perfect. I ended up wasted a ton of time over nothing, and lost money by waiting around. Sound familiar to you?
Then I tried something new, and the moment I saw my inbox flooded with “you’ve received payment” notifications before I even had a product… I knew I was on to something.
Watch this video to learn how to sell a product online before you create anything.
How to Sell a Product Online
1. Set a Financial Goal- This will get you excited about following through and give you a finish line to train for.
2. Select a PROFITABLE niche- through Market research (Clickbank, Youtube, Amazon, Competitors Websites, etc.). This should align with your expertise and passion. DO NOT create the product yet, just SELECT the product you wish to create.
3. Identify a problem in that niche and a way to solve.
4. Create a Webinar Registration page for a FREE Webinar about this topic. (Should contain bullet points of what you’ll be covering).
5. Promote the Webinar (your email lists, social networks, ads, etc)
6. Host the Webinar – over deliver on the content, share a great story and help them get results.
7. Offer Your Bootcamp- (You can create training later – It will actually force you to create it faster) = HUGE BONUS for you.
8. Create the Training (Reference the bullet points in the registration page and make your outline)
9. Host Your Live Training and record it.
10. Package and brand the product so you can sell at any time.
Learn how one student followed this same system and made $22,000 in one weekend (without having a product) in this article The $22,000 Weekend: How to Cash in on a Product Before you Create It.
And if you want the go-to guide for hosting webinars then make sure to check out my training, The Greatness Guide to Webinar Marketing.
Here are two other videos you might enjoy:
LinkedIn Marketing: 5 Keys to Growing Your Business on LinkedIn
How to Build Your Business Empire With Social Media
This post was originally posted as blog post Lewis Howes.com. View original post here.
Lewis Howes is an online marketing expert, sought-after business coach, hugely popular speaker, podcast and webinar host, and lifestyle entrepreneur. A former Pro Football player, Collegiate football record holder, two-sport All-American, and current National Champion in Team Handball, he is the host of “The School of Greatness” podcast, which has been downloaded by over 3 million people since it first went online in January of 2013 (and receives 350,000 downloads per month). He was recognized in a 2013 White House ceremony by President Obama as one of the top 100 entrepreneurs in the country under 30. He is an author, angel investor and advisor to start up companies. He has built a multi-million dollar online businesses and he is currently a member of USA Men’s National handball team, aiming for a berth in the 2016 Olympics.
Operations | Procurement | LinkedIn Trainer ~ ???????? ?????????? ????????
10 年Ahh... but one only need read the sad story of ScanAmerica - a joint venture with DuPont.. where they figured they'd build the buzz and pre-sell the product - only to find out that the digitizing technology they were selling to architects and engineers hadn't been developed yet. They spent a year or so trying to fake it with a staff that manually digitized (poorly) scanned work but in the end it was a sad story that left resellers and customers down. 20 years later, the digitizing technology they initially promoted still isn't there. Goods and services need to be fully vetted and production ready for orders before selling. IMO.
President & Senior Counsel - ADVISENSE Consulting Associate - Partners 4 Europe
10 年Very interesting.