3 Social Media Predictions for 2015

I think there are three important social media marketing trends worth watching and acting on for 2015.

Social media reach is no longer organic:
Growing monetization by social networks will diminish organic amplification to near insignificant levels. At the same time, social platforms will provide even more effective advertising options to reach specific audience targets. According to BIA Kelsey, U.S. Social Media Advertising Revenues are expected to reach $15B by 2018.

Social media is mostly mobile:
Social networking and advertising on mobile devices will continue to explode in popularity among consumers. Nielsen reports that more time is spent on the Internet through smartphones than PCs and half of smartphone owners visit social networks on their devices daily.

Social media is integrated:
Savvy brands will be investing even more in social technologies across the organization from social business platforms to foster internal collaboration and efficiency to external participation marketing efforts to crowdsource content with brand social networks. IDC expects the worldwide enterprise social networks market revenue to grow from $1.24 billion in 2013 to $3.5 billion by 2018.

What predictions would you add?

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