Employment UX
The relationship between employer and employee has changed forever. The trend is unmistakable, demand for the best performers will continue to increase unabated. Companies will need to focus more and more on recruitment, retention, development and culture. Thinking more about the employee as a customer, which means real, deep-seated and fundamental concern for their well-being. As a CEO recently said to me, one of the greatest costs in business is employee turnover. Reduce that number and the entire dynamic of the business changes.
Here's a proposition: just like there is a UX for customers, employees also have a UX. Let's call it Employment UX. We conceptualize customers in different ways - internal, external, etc. We spend a great deal of time on user experience (UX): a person's behaviors, attitudes and emotions about using a particular product, system or service.
Just like we think about customers, we should think about "organizational experience", viewed from the employee perspective.
Culture is at the center of Employee UX. It informs the entire experience. The voice and message from leadership. The clarity of communication when it comes to mission, purpose and cause. Living real, human and empathetic core values. The support offered colleagues in crisis, the opportunities for upward mobility. But just as importantly, setting the tenor for how people treat each other; deal with conflict, clients, suppliers, etc.
These cultural touchstones make or break the Employment UX of your company. We all know, it's impossible to thrive without attracting the best people and engaging their full, inspired participation. To grow without retaining your top thinkers, your hardest workers. Organizations where people care about what they do will always outperform those that don't. Every time.
Vice President | Product, Technology, Innovation
2 年Absolutely! To enhance employee UX and retain the best, the purpose and values need to be seen in action day after day. Not just words on paper.
Empowering voices, inspiring minds, and transforming lives through words, coaching, and wisdom
8 年Brilliant and succinct. Employee UX = Internal corporate culture!
Getting things done, small & big, with a delivery focus and a commercial mind-set
9 年It is evident that when cost of capital is lowered that the competitive advantage for a company (business) is it's people. Training via instructions will only create a part of the potential (F in FIRO...). When established and embodied cultural values are a part of everyday life then a co-worker will not need to ask for advice, it will be known and clear (a bit like a compass) what decisions that are to be made. Better results and satisfaction regardless if you are the co-worker or the customer.
Management Advisor and Creator of Regenerative Managing
9 年I suggest that the ultimate foundation for creating a powerful employee UX first builds on an authentic meaningful purpose -- one that attracts workers to the enterprise to begin with. Next, clarify the pursuit of this purpose with a body of inviolate values. Third, top things off by meeting workers three innate needs (1) for sharing a greater purpose, (2) personal competency growth, and (3) autonomous action. The result: an unparalleled employee UX, one that will shine brightly through to the customer UX.