“Learn and Share” road-show third week of January 2015

Our group CEO Robin Caller is on a “learn and share” road-show in New York and Boston during the third week of January 2015. Leadscale is a UK based technology and media company specialising in lead generation services and solutions,

We think it is important that the industry thought leaders meet up, and these roadshows are very useful in learning from different markets such as London and New York.

What we have is a “noise reduction” and “signal augmentation” solution for lead and demand generation programs. It’s a transactive platform that establishes whether enquirers have both the ability and the good intentions that any lead buyers would expect them to have. It’s the market leader in the UK and Europe, where we regularly increase campaign effectiveness very significantly (20-40%). It helps buyers decide whether to buy the leads, and helps Advertisers decide how and whether to serve the enquiries.

We are looking to set up meetings to introduce how the system has taken a dominant position in the UK agency world, and removed some obviously bad practices.

The results show a massive increase in investment into lead buying, which can only be good for agencies and publishers running the programs and selling the leads.

Get in touch if you are based in New York and or Boston and would like to meet with our group CEO to learn and share!