Trust

Trust

Without trust nothing else matters. Trust is the prism through which all business success must pass. Businesses must provide useful information while demonstrating radical transparency to be trustworthy. Your service must provide insights that goes beyond simply providing information. The development of your authenticity and emotional intelligence will enable you to out care the competition.

In order to become a trusted advisor to those you serve you must understand the gap between their current reality and their desired results by asking lots and lots of questions. You can help them to identify the emotional gap of dissatisfaction between where they are and where they want to be and why closing that gap is so important to them. We get paid for serving others in three ways – money, trust and referrals. Trust can be earned from those we serve if are able to demonstrate trustworthiness. It is up to us, as individuals and organizations, to earn that trust. Our integrity, competence and reliability provide evidence of our trustworthiness. When you provide a new perspective on a problem that your client has not been able to solve you earn a level of trust and respect. When you are able to articulate their wants, needs and challenges better than they can to themselves, you have passed a tipping point in the relationship where you become a trusted advisor. From that point on, as you continue to add value to the relationship they will continue to eagerly receive it.

Warm regards, Phil