Why we should be more critical of the products we use
Editor Note: this is a re-post from my blog Tucker's Thoughts on Tech lessons from the start-up world that apply to business leaders everywhere.
Last weekend, Mashable profiled ProductHunt founder Ryan Hoover detailing how the prolific 27 year old is influencing the startup scene. ProductHunt is essentially a "Reddit" style community for early adopter technology enthusiasts who search every day to find the newest hit products. The entrepreneurs who have their product featured get invaluable insights into what their users like and don’t all from the right type of people: people who are excited about new technology products.
In alignment with the lean startup movement, ProductHunt offers entrepreneurs a quick "build -> measure -> learn" feedback platform where serious angel investors like Steven Sinofsky or Snoop Dogg may notice your product (yes, Snoop Dogg is on the platform).
As you read through different product comments, a couple of names will surface as the heaviest and most sought after including Ryan. Through his rigorous approach of evaluating, understanding, and connecting products, Ryan has rightfully become a significant thought leader in this space. One reason for his (and the sites) success is the ever-positive style where comments and feedback is littered with smilies, winkies, and other denotations that are filled with encouragement.
This over-positivity is a necessity for Product Hunt. Without it, ideas like Ethan (an app which just connects you to a single person and you can ask him whatever you like) wouldn't come to light, and this nurturing aspect is crucial for encouraging experimentation.
But I am not Ryan Hoover or a venture capitalist. I am a technically aware user who, like everyone, is incredibly limited in the resources start-up organizations care about: my time, my attention, my money, and a spot on my phone that doesn't get deleted. These resources are incredibly valuable to me, and every organization is vying for a piece of that pie.
As a result, I am incredibly brutal when it comes to your product or service. Unlike those trying to nurture a community, I am trying to find the best products out there that serve an actual purpose for me. So whether your product is as successful as Evernote (who I previously critiqued for their business model) or as unknown like 8Tracks (see my design critique), please know that I will be ruthless in evaluating and using your product.
The reason I am so critical is because I feel obligated to manage the few precious resources that I have. In reality, most people only use between 20-30 apps per month, and I probably use somewhere between 5-60 apps/services per month with about 130-140 downloaded at any one time. Every organization with an app that I have downloaded is in a constant battle for my resources and only the strongest will survive.
So while I encourage Ryan and everyone else at ProductHunt to promote new and interesting ideas, I also encourage them and every user to push back on the services you use. As a society, we need to hold the organizations that serve us accountable, and it's our responsibility as a good customer to do so.
That's what this blog is - an attempt (albeit a poor one) to critique and push back on the services that I use. These services, directly and indirectly, ask a lot from us, and too often they're slow, or poorly organized, or poorly managed. So next time you are upset at a service for not working well, write them an email. If they are a good product owner, they will appreciate your insights, thank you, and take that information into account for future planning. If not…..well let me know.
Photo Credit: Mevy
Partner with corporate and private equity clients to identify and execute $100M+ EBITDA improvement programs | Adviser and interim executive driving results | Partner at Alvarez & Marsal
10 年Great post!