MEETING YOUR CUSTOMERS' NEED

Why should I buy what you sell, why should I choose your product, why do you think you buy or don't buy that product even when there are others. It all boils down to which one meets our need most.
Before you can satisfy a need u have to understand the need. I will try to explain this using the Abraham Maslow's hierarchy of human need. The need of your customers vary from the deficit need (trying to meet basic needs) and being needs ( a need to make one fill fulfilled, to feel on top of the world)
You need to understand that your product might not be for everybody and you need to package your product for the customer you are targeting. Try to know the level your target customers belong to, for example, a type of target that has a regular income from a stable job, has a house, car etc. might not give the 2 lowest levels much priority so will give most to products that satisfy love and belonging and upward.
Target a level too low, and you might end-up creating messages that customers ignore (because that need is already satisfied) and if you target too high on the hierarchy, and customers may not be ready to hear you (they’re still focused on meeting a more basic need). Psychology suggests that deficit needs, for the majority of us, are readily satisfied but only few people get to achieve total self-actualization in their lifetimes.
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