10 B2B Slideshares That Rock

Unless you’ve been under a B2B marketing rock, you know that Slideshare is a social network exclusively for visual content. With more than 60 million monthly users, individuals and brands utilize Slideshare to distribute PowerPoint presentations, PDFs, infographics, webinar recordings, YouTube videos and documents. Slideshare has emerged as a requisite social media platform for B2B marketers, even offering lead generation capabilities through the “Get in touch” option.

There are many terrific B2B Slideshare examples from which to choose. I’ve selected ten examples to highlight, each one for a specific reason that a B2B marketer can study and apply to your content marketing strategy. They follow in no particular order.

Content Marketing Institute & Marketing Profs B2B Content Marketing Report

This annual survey reveals the most current trends in B2B content marketing.

101 Companies Rocking it On Social Media by HubSpot

HubSpot showcases 101 companies succeeding across social media.

Enterprise-Winning: Big Companies Getting Value from Enterprise Social Networks

This Slideshare from Socialcast showcases companies getting productive results from enterprise social networks.

How Groupon Manages Conversations With Millions of Fans Across 47 Countries using Sprinklr

This Slideshare summarizes a case study video interview with Paul Matson, head of social media at Groupon. It’s a good example of using Slideshare to embed a YouTube video, while brand building and collecting leads.

Charting the Social Universe by IBM

This Slideshare from IBM summarizes five social ambitions revealed in a comprehensive report explaining how enterprises evolve into social organizations by deploying five distinct clusters of social capabilities, or “social ambitions,” each aimed at realizing a specific goal.

15 Tips to Become a LinkedIn Power User by Bernie Borges (yours truly)

In this Slideshare from a presentation I've delivered at conferences, I summarize 15 tips you can use to become a LinkedIn power user and up your game on LinkedIn.

The Sophisticated Marketer’s Guide to LinkedIn by Jason Miller from LinkedIn Marketing Solutions

LinkedIn's Jason Miller masterfully aggregates input from experts, adding his own perspective on how people and brands should leverage LinkedIn.

10 + 1 Reasons to Attend Citrix Synergy 2014 by Citrix

This Slideshare promotes Citrix' annual Synergy conference. It’s a good example of a Slideshare used to promote an event.

The Marketing Performance Blueprint by Paul Roetzer of PR 20/20

Paul Roetzer's book The Marketing Performance Blueprint is a must read for all marketers. This Slideshare provides the first two chapters of the book as an effective teaser. I read this book. Take it from me, it's a must read book.

Insider Tips from Dreamforce Veterans

Dreamforce is the largest software conference in the world with more than 100,000 attendees. This Slideshare offers tips for attendees to get the most out of this gargantuan event.

Re-Purpose Content into Slideshare

These ten Slideshares serve to offer you – the B2B marketer – examples of how to reach an engaged audience on a social media platform using visually compelling content. Slideshare offers social sharing potential, thought leadership opportunity and lead generation capabilities supported by analytics.

How many content assets do you have that are ready to be re-purposed for Slideshare?

This article is an updated/edited version of a similar blog post at Find and Convert.

I blog on digital marketing strategy topics at my Find and Convert blog. I interview smart people succeeding in social business at my Social Business Engine digital TV show and podcast.

@bernieborges