Do you want to improve your customer ROI?
Angshuman Bhattacharya
Entrepreneur in the AIML space with a successful exit. Building AIML organizations for two decades. Leader in client consulting for AI solutioning. (views expressed here are personal)
As customer relationships highly valued in retail, engagement marketing has become the order of the day. Prolific use of social media has made it easy for companies to detect the pulse of the highly informed customer.
To extract maximum value from the old and existing customer over new customer acquisitions, you would need to focus on some key areas -
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