Experiential Analytics, Un-coding the real message

Last couple of decades have been transformational in the growth of the data and gadgets that were imagined in Star Trek movies or Isaac Asimov science fiction or Stephen Hawkins theories and postulations.

Early 80's the Communicators from Star Trek science fiction serial was fascinating came into a realm of reality of masses as Cell phone and presto the downfall of "Pager" went into oblivion of history in flat 2 years. Though, the most interesting phenomenon was "Data" the Android Human being with a positron chip brain and over the years was modified into feel emotions. The drift, I am pointing to is "Data" that can feel emotions. The New Brave World of Data Depicting Human Emotions, now known as "Social Media".

The human race got their first stimulus to interact with a much larger group that was earlier restricted by the surrounding and physical presence. Though, signs were already visible in the form of internet, emails, chats, phones etc. The real change happened through the new smart phones that are now personalised gadget merging multiple access points of human interest. This is going to lead through disruptive changes at a much faster rate.

Are we ready for it? Probably yes, the very adaptive nature of human beings is going in to work in Analytics and impact on decision making. Industry, needs to understand the very nature of interaction through "Experiential Analytics" based on experimental software subjected to incremental changes in variables unrelated to each other. How does it affect your product line can affect by increasing totally un-related product-line. Then subjected to further variables through validation process applied on data provide insights to much more informed decision making.

Simply trusting one’s own intuition is not enough. When data are subjected to software analysis, 20 per cent of results may be unexpected.

While decision makers might be able to deduce an overall effect, they often struggle to quantify and weigh up the relative importance of various factors. I would consider experiential software that can do this gives much more valuable insight and maximises return on investment.

The future in decision making will be based upon understanding the prospective and current user group interactions across the digital media and how are they reacting to incremental change in parameters. The assimilation of their preferences or changes in behaviour needs to be accounted for in the decision making process and constant course correction is required.

If Organisation Leadership will assimilate the paradigm changes in the decision making process will be winning the game in the market place by building the bond by understanding the experience of their customers in digital world and un-code the real message.

In my opinion, the future of analytics and decision making will rest upon "Experiential Analytics". The merging of "Data-The Android with a positron brain combined with human emotions.