What is the catch? Is Facebook promoting text post to photo post?

When promoting a post on Facebook, Photo post has traditionally had a higher reach but a lower organic reach. Lately that seems to have changed and on dwelling deeper into the subject I noticed the transformation that had taken place, and had surprising results.

A bit of background

I was assisting in boosting the organic reach of a Facebook account for the past one week, I noticed the different classifications for wall posts, primarily status update or photo update within Insights.

The text post had an organic reach of roughly 600 and Insight classified the post as a status update. The posts with text and photos varied organic reach of 500 – 2,300 and post was classified as photo. It seemed unclear to me, “Something wrong with the numbers?”

What does this, mean?

When browsing through Facebook Newsroom, it is then I found the huge discrepancy in reach is because Facebook has changed the way update types are prioritized. Photo posts did have higher organic reach until last week but now any updates with link will generally see higher reach than photo.

How does this affect a Retailer?

Imagine a retailer who takes in-store photos to promote his products online, rather than just using the images already on his site. Does he need to think of opening an Instagram or Tumblr account for this? I don’t think so! Because Facebook is talking about Type as “type of post user prefers”. The post types are decided at a user level. This means that if a user favors links, and you post a photo, the photo will have a lower chance of showing up in the user’s feed. So typically, you can have a mix of content types to reach different types of users.

Continue reading at: https://bit.ly/1rXDR6l