For Attorneys, Guaranteed Leads is Next Big Thing

In a world where the internet changes at lightning speed, it can seem nearly impossible to keep up with hot advertising trends. Regarding online marketing, attorneys have more options than ever that all claim to be the silver bullet. Unfortunately, most fail to live up to expectations.

It's still important to focus resources on a highly-optimized website, blog, social media, and legal directories, but there's an emerging strategy that has proven an ability to create huge returns on your investment while eliminating painful and time-consuming intake processes.

It's called Lead Generation. And for this lucrative resource, it's just the beginning...

If you're a Personal Injury, Worker's Comp, SSDI, or Mass Tort attorney, lead generation needs to be part of your strategy because it's going to play an increasingly important role in the revenue your firm can generate.

How it works:

Companies are now offering pre-qualified leads at a fixed price-per-lead cost. These leads are generated through online intake forms as a result of National TV and Pay-Per-Click campaigns and can often target a specific state (or sometimes metro). Law firms buy these leads (for example, 125 leads delivered over 12 months) that can then turn into new paying clients.

Why it works:

Leads must match a specific set of criteria before getting passed to the law firm. This ensures quality. Take a Car Accident lead for example: the potential client supplies their contact info, year of accident, if they were found at fault, their injuries, and if they were hospitalized. They also must mark that they have not been rejected by another law firm. If you can secure pre-qualified guaranteed leads that meet these types of criteria, suddenly your sales pipe-line is consistently fed new case opportunities.

Low risk, high reward. That's the definition of a successful marketing decision. For this emerging Lead Generation solution, that is what law firms are finding.

- Will Palmer