3 Weeks After Moving from HTTP to HTTPS

As you might recall, about three weeks ago I moved my blog from HTTP to HTTPS after Google officially came out and said that HTTPS is a search engine ranking factor. Well, I’d like to report how it’s going so far, and from what I can tell, based on Google Analytics data, I’m very happy that I moved the site from HTTP to HTTPS.

I moved the site on August 8th and 9th, and there were some initial issues that me and my web host had to deal with.

But we got it all fixed by the night of the 9th of August, 2014.

After 3 weeks, it looks like the site is doing a lot better than it did previously:

– The overall sessions are up 15 percent.
– The number of users hitting the site is up 17 percent.
– The number of page views is up 125 percent.
– Visitors are viewing more pages per session.
– The bounce rate is down 91 percent (which is good).

I also looked at the search queries that are being reported by Google Webmaster Tools, and the actual search engine rankings were up a bit during my last update. But, at this point, the search engine rankings have leveled off and are up .59 percent. So essentially the rankings are about the same now (they initially were up).

What’s also interesting to note is the page load speed since moving the site to HTTPS. It looks like the site overall is loading a bit slower, but I don’t think that’s a really big deal since the overall traffic is up and continues to see quality traffic to the site. I plan on looking at page speed, and seeing if there’s anything I can do on the server itself to speed it up.

Tyler Lampella

CMO @ DreamHost

10 年

Hey Bill, great post! Does https really increase the number of pageviews? It would be interesting if the green https + lock in the browser is enough to increase trust, thus pageviews. Anything else you think could play into that?

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Valeriu Popescu

SEO and Online Marketing Senior | AI Writing Enthusiast @ Internet Marketing Profits Center

10 年

Interesting enought to study this subject more in the next days. Thx for post!

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