Lou Gehrig and a Bucket of Ice
Dan Chandler
Helping qualified individuals minimize out-of-pocket costs and maximize health care coverage. Guiding you though Medicare & supplement, individual health insurance plans. Additionally offer life insurance and annuities.
"Fans, for the past two weeks you have been reading about the bad break I got. Yet today I consider myself the luckiest man on the face of the earth."
Beloved baseball superstar Lou Gehrig delivered a heartbreaking farewell to fans in old Yankee Stadium on July 4th, 1939. The future hall of fame first baseman brought awareness to a paralyzing disease that had been discovered some seventy years earlier by a French neurologist.
Amyotrophic lateral sclerosis (ALS) became better known as Lou Gehrig's disease at that point and according to The ALS Association website is still considered to be synonymously associated with the longtime New York Yankee.
For the past two weeks another association has helped the disease gain more national attention and raised more than $10 million, the "Ice Bucket Challenge".
It's simple to complete the mission. Pour a bucket of ice water over your head within 24 hours and challenge three friends to do the same or they must donate a $100 to ALS.
My Facebook timeline as been consumed with video after video of friends dumping ice over their bodies and challenging other friends to do the same. Some people have made fun of the cold shower as being ridiculous. I guarantee you that The ALS Association appreciates the financial aspect of the attention!
Other people have questioned how money is being raised if everyone is completing the task. From the enormous contributions made to the association, I would have to say there are still a few people who are afraid of a little ice!
Bill Gates accepted the challenged from Facebook's founder Mark Zuckerberg. Gates promptly came up with the most creative execution of the challenge I have viewed.
Not only is there an astonishing amount of celebrities and pro athletes getting involved. High school friends, college teammates and next door neighbors are all being summoned to participate.
Almost seventy-five years have passed since Lou Gehrig left us, but the spirit of "The Iron Horse" appears to be alive and well and living in a bucket of ice!
Director, Compensation and Benefits at Spire
10 年It's time for Ice Cube (the old school rapper) to jump in on this trend and start the 'Ice Cube Challenge'. He can call out specific celebrities and business people and ask them to donate real money (perhaps $100,000) to the cause of their choice - above and beyond their normal giving. Then they challenge someone else and strike a 'mad dog' pose like Ice Cube so they have something to post on social media.