Consumer Trends 2015 (Msia)

Hmm am now looking into the crystal ball and forecasting the possible consumer trends of 2015 for malaysia :

1. Rise of Organic Group Buying - not the type of Groupon but smaller informal community groups from health food, groceries to gadgets... the tupperware parties have gone online. There is a resurgence of community - but this time may be digital enhanced.

2. "Startuprenuership" has gone mainstream - Gen Ys will head the way.... with the assistance of technology and global sourcing made easier through tech and aviation, there will be more trading and buying amongst the Gen Y. This is also seen the rise of supporting local and appreciation for local. Will "Startuprenuers" be the saving grace of the Malaysian economy? This is also drive by the fact the orientation of peer-possibility and youth ability to straddle multiple roles. -- Just like old school days or ECA - extra curricular activities

3. Rise in Homegrown Apps - With the local government support and funding from vc and angels, there will be an emergence of home grown/ indie apps with local flavor. Fragmentation of consumer psych at is best.

4. Conscious Consumption - While the rest of the world have ride this wave, we are now finally feeling the pinch and reevaluating the capitalist values. Nope... we will not barter or stop spending but we will spend it on things that - are experiential, local. unique and have extended value...or mimics our own believe system. We may even be penny (cent ) -wise and pound (ringgit) foolish if it is worth it.

5. Rise of mindfullness - Tough times call for escapism... while entertainment get more expensive going back to basic or nostalgia / simpler times may be the answer. Cost also ultimately drive appreciation for home based - entertainment / entertaining - cooking healthy cooking at home. And keeping healthy ... via sports - that is with the assistance of wearable devices.

Another 5 more to go till the year ends ?

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