Are your competitors advertising on the radio? Check here.

I've been amazed by the growth in talk radio host-endorsed advertising in recent years, and a new company, Veritone, is now helping to track and follow broadcast content, including advertisements.

I searched Veritone today for an active radio advertiser, LegalZoom, and could see, in nearly real-time, all of the recent ads that were read by radio hosts in Veritone's network. This will open up a lot of good information, especially when matched with performance, such as sales data.

Looks like some great competitive intelligence information, and better auditing and tracking of radio ads (as well as broadcast and online video) are now available! How will you use this for your company's advertising?