HOW WILL GAMIFICATION WORK IN MARKETING FUNCTION? LET'S READ.

A target users through Gamification is SIMPLE, but in other hand its tricky to engage. According to research more than 60% of marketers are not using Gamification in any marketing efforts.

Here to explain; How you can leverage product and services by using Gamification?

HOW, WHAT & WHY TO BE GAMIFY?

Marketing Manager is not playing the games. They have a business model/case to achieve Brand Loyalty, Revenues and Targets. But the Gamification can be help to drive motivational program, Loyalty, Churn, Retention Plan, Sharing and even Sales.

Now, You will have worth business objects :) but don’t get all worked up just yet – as you may see in loads of activity in detail marketing plan.

Hang on, before you jump. Please understand “WHAT IS GAMIFICATION?” – Read my earlier post.

Let’s continue…….

A game has structured stages, and it is with interaction, engagement, FUN, and Challenges. It is commonly used to encourage play and these are things like PBL (Points, Badges, Leaderboards), Trivia, Challenges, achievements and much more. A Game has a dynamic and a mechanism based on Psychological motivations Targets, Free Gifts, Loyal Points and Avoidance.

Now, How ITS WORKS?

Game mechanics are important aspects for collection of data that measures a statistic. Those statistics based on recognition of user behavior, buying method, points collection, and discounting deals.

Example:

LinkedIN is fastest growing social, professional community website. It’s an example that uses game mechanics (a progress bar showing completion of the profile details in percentage and profile strength), game dynamic (when hiring companies looking a exact candidate and user will get similar information by email).

Hope you reached the level of objectives of Gamification, so you can design a Gamify social landing page, mobile apps or websites.

DO NOT THINK MUCH :) HAVE FUN…

The fact is, asking yourself “Why would you Gamify your Brand?” because everyone is doing it.

We shall follow the holistic way:-

• Define the business correctly in terms of product & services; and figure out what you really want to achieve then you can able to translate to success.

• Brainstorm how to identify the behavior by awareness, like or dislike. Here you can use game mechanics and dynamic method to pursue next level development. Remember UX is also main aspects of Gamification.

• Loyalty and Rewards are useful aspect to interact with users. Do remember to integrate with product & services. This is called “Incentive” and it must be catchy. Like Subway Surfers mobile game and Candy Crush.

Conclusion: Many Brands are following and having tremendous success by Gamification. Year after Year almost 28% users interact through Gamification and it is growing fast. You could too, Or you could totally flop :)

Image Source: Internet. Text’s mine…………An apology for Bad English :)