ECO-LITERACY ! Green Ethics on the GO !

Whatever we know today, is, information that can be simplified as a mere sequence of binary digits that can be coded as per your need in your desired axis. This profound process of making known is guided by communication, with the help of a medium. Same phenomenon and prerequisites can be applied in the context of the planet where we live in middle of the objects. The man made three-dimensional world around us is product. This could be whatever stuffs we like to talk over or use over and over. We are enjoying the comfort world by virtue of our pristine inheritance, the nature. The stuffs that are reaching to our hands are products only at the expense of nature. The products and producers are doing unfair deal jeopardizing our lives more than wallets and ironically we are letting them go. The pollution that begins during extraction till when the product is dumped has become such a threat that it is causing gradual and inevitable extinction of nature. To shed the green over this blues, the nature has demanded huge support from people. People around the world are making some effort in transforming the process green and making the society ethical. But the blues still looms large.

From perception to practice communicating green is need of time. A green form of action communication widely known as ECO-LITERACY is stepping stone for green ethics which reinforces our ability to understand the basic principles of ecology and makes people live accordingly. Eco-literacy is first principle for radical changes that makes us known and compel us do the green. Ecological literacy is the only tool as it builds a foundation for an integrated approach to solve to environmental problems. The efforts are needed to make this critical set of skills and desires the corporate philosophy and policy reference point to for politicians, business leaders, and professionals. Eco literacy creates a society that is more supportive of implementing environmental norm and laws. Phenomenon of green action communication will surely establish green living as morally binding law that will in turn ensures eco friendly life style.

In contrary the omnipresent detrimental situation is result of de-facto, the businesses rules the world. The consumerism and non for green capitalism both are threat to nature. The product should be smart by nature not by luxury and sophistication. Use of eco friendly energy technology by corporate and use of eco friendly products by the consumers can be achieved by making education system that revolves round the doing green business and living contributing life. Corporate accountability in going green should be mandatory. Transformation in our life style and work is a necessity, and for this to happen we need knowledge that can be practiced. Eco literacy is not only education to make you known rather it is desired course of action by all. Stopping the corporate control of environment and its resource content is only the point where green ethics will be on the go and the green economy message will be propagated to change the behavior of consumers. Once the green is valued over everything else then the corporate and leaders will be able to answer the most skipped question "Green Economy: Does it include you?"

The ethics that guide the corporate to adhere to philosophy of green economy is added value the producers are putting to their products. Likewise the energy saving green living is the individual contribution to fight against global warming. This can be yielded as result of fair green deal initiated by producers. Production and consumerism both should complement each other. If people are not made responsible in which ever capacity they are now then the sooner or later the business of stuffs can stuff the world with carbon compound and the waste. Energy and natural resource are not a currency of a country instead it is currency of the planet. Its use should be minimized and some other greener progressive alternative is to be sought. The consumerist people and stuffs producing business both should come up with sustainable remedy to add decrement in depletion of energy currency and providing better alternative greener solution to prevailing one. The process of making and breaking both should be guided to contribute to environment. Life cycle of the product shall start in renewal sources and it should find grave yard at landfill site. Going green is not only about reducing energy consumption it is more about improving living condition that comply with elemental principle of ecology around us. On the other hand products and production should be assured to follow pre-set standard of energy consumption making it greener from demining to disposal. The product life cycle from extraction to end should contribute to environment.

The ethics for going green should be started on a progressive realization note and encouraging green alternatives. The ECO-LITERACY should be preached as symbiotic laws of nature. The crisis of global warming looming over everyone heads could come under control if green economy, by de-jure rules world and life style. The larger chunk of resources that triggers commitment and implementation is needed to find a breakthrough to make people act and do. These most sought deeds will only be done if there is eco literacy for all. World should focus on some long term alternative that will reduce the energy consumption as of now. Development and advancement cannot be bought for expenses of nature. The eco literalized society will certainly boost our thirst for green world. These all corporate, social responsibility and green accountability should be reflected in every product and in service offered to people. Some mandatory measure by world governing bodies will be immense help to make this is age of capitalism and production also the age of efforts. Going green can be another popular marketing strategy and green living should be considered as standard of living in development index. Otherwise our grand children will certainly say that we were living in age of stupidity.