10 Reasons to Be a Published Author

Wondering why you should care about writing book to grow your business? You are not alone, as this is one of the questions many entrepreneurs, speakers, and consultants ask themselves.

You may be thinking "I am not a good writer", "It will take too long", or even "I have no idea what to write about". My author clients have had one or more of these challenges and we have easily solved each of them.

There are certain advantages every published author enjoys.

Here are 10 reasons to be a published author, especially if you are a coach, consultant, speaker, or small business owner.

1. You become an accredited instant expert. Being a published author provides a major shortcut in reputation building and industry credibility.

2. It increases promotional opportunities. This is true both locally and online. Publishing a book gives you instant opportunities to:

• Send out press releases (locally, nationally and online)
• Hold local book signings – at your local book store, interesting venues, or as part of your workshops and local business events.
• Conduct workshops. You can sell copies of your book if you’ve created a print version. You can even created audios or videos from the content as products to sell to your market.
• Become a desired guest author or columnist for local and online publications
• Appear on local TV and radio programs as a featured guest

3. You become a local celebrity. With all these promotion opportunities, you will increase your visibility in your community.

4. Being an author brings you to the attention of pre-qualified customers or clients. It is not just that you can “get more clients” with more visibility, thanks to your book: Being more in demand allows you to…

• Raise your prices (and choose who you want to work with)
• Create new business opportunities. For example, you could add workshops or classes to your offerings. Finding referral partners and developing new ventures becomes much easier.
• Receive networking invitations – as a guest, presenter or even guest speaker at prominent local events

5. Increases your brand exposure. Your photo, logo, colors and graphics will be highly visible as a published author. Becoming an “instant expert” in a narrow niche will help brand you in people’s minds as the go-to business for your specific area of expertise.

6. Creates eligibility for local, national, international and online awards. Even though you may never want to list your award simply as a brag-fest, there is no doubt that winning awards simply fortifies your rock-solid reputation and propels you towards the head of the pack, especially in your local market. Winning an award lets people know that someone thought you and your business are the best in your field!

7. Builds your confidence. Have you ever stood in front of a client or in front of a meeting or workshop audience and thought: “Why would they ever want to listen to me?” If you have, you will especially appreciate this particular benefit.

Think of the 95% of your competitors who have never even so much as published an original article. You are now holding in your hand (or displaying on the screen behind you) something others only dream about achieving. This will automatically boost your confidence – and help you capture the attention of your audience, with assurance.

8. Facilitates the gathering of customer/client reviews and recommendations. If your business strives for excellence, caters exclusively to its target customer or client, and focuses on top customer service, this is one of your most powerful benefits of all. A customer selling you to other customers, or a client selling you to other clients is the most powerful promotion of all. No advertising can replace this, if you are looking to build a stable of loyal, repeat customers or clients.

9. Creates a great return on investment. You don’t have to spend thousands on advertising dollars. Use your book to generate amazing results in your business.

• More customers – Ready to buy what you’re selling
• More ideal clients – You can be more selective about who you work with. This makes your work much more fun!
• Paid opportunities – invitations to be a keynote speaker at local and national business or industry events
• Commanding a higher fee for those paid opportunities – as well as for conducting workshops and being a breakout speaker at conferences.
• Commanding a higher price for your specialty “signature” product

10. Increases viral growth. Your business stands a good chance of becoming the latest “buzz”, appearing in local media and being recommended on social networks or by word-of-mouth.

Position yourself properly to receive these 10 benefits as part of your small business marketing strategy, and you will be miles ahead not only of your local competition, but of other coaches, consultants, speakers, and business owners in your area of expertise.

Ready to explore becoming a published author and how your book could help you grow your business?

Let's talk! Just use this link to schedule your complimentary 30-minute Leverage Your Authority call, when we'll discuss your top challenges for growing your business and decide if becoming an author will help you more forward faster (more clients, more business, more of the success you really want).