Do You Leave Customer Memories to Chance?

Memory creation — creating indelible remembrances of the customer experience — is the currency of your brand. Beloved companies don’t leave these memories to chance.

Clarity of purpose means having a definition of what experiences you will deliver. It means knowing what memory you want customers to have and making the decisions to prepare your people and your operation to deliver it.

The difference between beloved companies and others is that their clarity of purpose gives them a lens to go beyond merely executing tasks to delivering points of contact that connect with their customer’s lives.

Clarity of purpose expands the definition of work – from science to saving lives, from selling homes to delivering the American Dream. Companies with clarity of purpose can turn task-oriented decisions into choices that differentiate them.

Are you leaving your customer memories to chance?

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