Candidate Relationship Management

As if Recruiters didn't have enough on their plates with finding qualified candidates and getting them in the door, they’re now expected to attract and engage talent on an ongoing basis. To accomplish this task while keeping up with their day-to-day responsibilities, some have drawn inspiration from customer relationship management techniques used by marketers and salespeople to keep leads warm and foster repeat business. The result is rapidly evolving into a standard component of effective talent acquisition best known as candidate relationship management (CRM)

The need for a Candidate Relationship Management (CRM) Framework is born out of the realization of having a sophisticated way of managing candidates.

A CRM framework would showcase the step by step engagement process of relating with candidates. The benefit of this Framework is that it is engineered to put structures around using ATS and other means to wholly manage candidate experience, including social media and digital channel management. By automating responses, updates, communications and processes, candidates are kept updated at all times and in line with the employer brand. Meanwhile at the back end, Recruiters can instantly check on progress and track individual applications as needed. Paperwork and manual administration is vastly minimised, saving on cost and time, and improving quality and accuracy.