Insurance aggregator models & the psychology of choice
Hugh Terry
Working with the insurance industry to build out our platform for exploring, learning and delivering digital across the insurance world
The Digital Insurer has just published an interesting article on the psychology of choice in aggregator models that has been contributed by Phil Graves a consumer behaviour specialist from the UK.
What is your view on how much choice is optimal in an insurance aggregator model?
Read the article
Advisor Business Strategy, Strategic Alliances & Business Development
10 年Reminds me of Forrester Customer Experience Index of Meets Need->Easy->Enjoyable