Insurance aggregator models & the psychology of choice

The Digital Insurer has just published an interesting article on the psychology of choice in aggregator models that has been contributed by Phil Graves a consumer behaviour specialist from the UK.

What is your view on how much choice is optimal in an insurance aggregator model?

Read the article

Yashwani Mehra

Advisor Business Strategy, Strategic Alliances & Business Development

10 年

Reminds me of Forrester Customer Experience Index of Meets Need->Easy->Enjoyable

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