Digital Marketing: What it is and Why It Matters

Digital marketing is a process for promotion of products or brands by one or more forms of electronic media such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Mainly it applies some platforms such as websites, SEO, PPC, e-mail and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. Digital marketing is different from traditional marketing, it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.

A smart Digital marketer monitor things like what area influence your target audience, how often and for how long, lead generation, content influence for audience, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing.

Why you need to hire a Digital Marketing Professional

Digital media is widely used technique because it allows consumers to access information any time and any place they want it. Few years back when traditional marketing is on boom people got messages which sent from you about your products or services and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Manage Customer Relationships across All Channels

As you all know in above Para we discussed the associated channels is the important key features of Digital Marketing. You must know your customers better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. You must aware about your customer behavior and preferences; the more likely you are to engage them in lucrative interactions.

Challenges Facing Digital Marketers

• Prevalence of digital channels. Digital Marketing works on multiple associated digital channels and a variety of devices that runs on different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
• Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
• Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Three Keys to Digital Marketing Success

So, what does it take to do digital marketing right? Here are three keys to digital marketing success:

• Manage complex customer relationships across a variety of channels – both digital and traditional.
• Respond to and initiate dynamic customer interactions.
• Extract value from big data to make better decisions faster.