BharatBenz cruise into to No.3 Spot in Heavy Truck Segment in Q4 FY 2013-14
Veedhi Singh
HR and Head Corporate Communication at Autobei Consulting Group (Automotive Business Consulting)
Before coming to the new achievement of BharatBenz, I would like to go back to August 2012, when ACG published its exclusive Market Intelligence Report “BharatBenz- Game Changer” where forecast was provided on domestic market sales, export markets country-wise and product portfolio. The current figures re-instates the preciseness of our forecast methodologies.
For the forth quarter of FY 2013-14, BharatBenz slots at the third position in overall Heavy Truck Market segment in India with a possession of 4.3% market share. However most of the sales had come from the 25T and 31T segments and most notably BharatBenz are yet to offer a single discount.