What fun is that? 5 reason why you should contribute on LinkedIn

Recently I spoke to a person who uses LinkedIn on a fairly regular basis, at least four times a week he said. When I asked him how often he updates, contributes to discussions in groups, or shares his thoughts in general; he told me never. So naturally I asked him what he does on LinkedIn, to which he said he reads what others have to say.

So I’m trying to figure out why someone would just read what others write or would share articles written by others. What fun is that? I’ll be the first to admit that I over contribute. I joke with my workshop attendees that I am probably the most hidden person on LinkedIn. In fact, I probably am.

Which isn’t to say I don’t read other’s updates and share articles written by others. A great deal of what I know comes from reading articles about the job search, LinkedIn, and introversion. I am constantly trying to increase my knowledge so I can share it with my customers and colleagues. Call me an equal opportunity contributor.

Back to the person who told me he doesn’t update, contribute to groups, or share his thoughts in general. Here's the thing: LinkedIn is a platform that encourages its members to share information. Thus its recent roll out of the publishing feature—yes, I’ve contributed posts on LinkedIn—which gives anyone the ability to share their words of wisdom and thoughts.

For those of you who are on the verge of contributing to LinkedIn but can't take the plunge, here are five reasons I hope will urge you to make that leap.

It gives us a voice. Whereas some people are verbal communicators, others are written communicators. They find comfort in being able to express their thoughts without interruption. Updating and contributing to discussions in groups follows Parliamentary Procedure which allows one to speak, receive feedback, respond to feedback, and so forth.

LinkedIn is educational. When you write an update, contribute to a discussion, or post an article; you challenge yourself to present viable information, which means it’s best if you do a little research to back up your assertions. Similarly you can be assured that what others write is well thought out and educational. Challenge yourself to produce updates, contribute to group discussions, and post on LinkedIn information that others will find interesting.

What you contribute isn’t done with impunity. On occasion I’ve been told my blog posts are utter shite, so I have to brace myself for this possibility. When this happens my first instinct is to feel hurt, but then I think, “Hey, people are paying attention.” And that’s a good feeling. You may want to be fairly conservative if you don't want to be criticized harshly for your thoughts.

Contributing to LinkedIn can position you as a thought leader. Not everything one writes is worthy of a Pulitzer. But when you contribute to a group discussion with well thought out content, or, now, write a post that adds value; you're positioning yourself as a thought leader. I encourage my jobseekers to write articles on their area of expertise, even if they feel deflated from being out of work.

It’s fun. This is a matter of opinion. I find writing on LinkedIn extremely fun. For the four reasons listed above, plus an escape from the demands of daily life, as well as not having to watch mindless television; I love expressing my thoughts. My family doesn’t understand it until I ask my girls why they spend endless hours taking photos for Instagram. Enough said.

These are my five reasons for contributing to LinkedIn. To simply read what others write and not write stuff of my own is not my idea of fun. I guess if I were a more understanding of people who feel shy about writing, I’d come up with five reasons why it's cool not to update and contribute to discussions. Hey, there’s a topic for my next post.

This post originally appeared on Things Career Related.

Steven Pofcher

Marketing Consultant - Helping You To Increase Your Business

8 年

Many people are lurkers - they read but don't contribute. However, this is only using a part of the value of social media. I do read more than I write, but I enjoy getting my thoughts out into the discussions. The lurkers may not feel comfortable contributing, but they are missing out. They need to get out of their comfort zone and add to discussions. After all, everyone is an expert at something. As you said, contributing adds to your standing as a thought leader and builds your brand.

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Dr. Christos P. Beretas, MSc, Ph.D

Hellenic Army Academy | christosberetas.com | Certified DPO | #privacy #security #cybersecurity #dpo #gdpr #forensics

10 年

c.[email protected] - If you are a freelancer or business owner, add your business or your self to the global professional directory FREE. This is my new project, it is FREE for now and FOR EVER. https://globalprofessionals.1apps.com

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Becky Dole

Experienced and Certified Teacher/Instructor | Reading Specialist | Dole Academy founder | Learning Coach

10 年

Thank you, Bob! As someone who is fairly new to social media involvement, I find it very helpful to occasionally be graced with information to remind me why to keep up the battle!

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Bob Panic

Need help? HRIS Remediation. SuccessFactors. Dayforce. Workday. Salesforce. Anaplan. Plan. Schedule. Release. Deliver.

10 年

Bob, Great to be prolific on social media... but then what? Yes do it for fun and to learn and contribute but anyone who believes it will land them their dream job or make them money of any kind has fallen for the internet marketers sell... contributing is great, I got in trouble for contributing too much and clients got pissy even if it was in my time... so watch your time...

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