Tesla to dominate motor industry by 2017

A few months ago, not long after they launched in the UK I was singing the praises of Tesla and urging people to check out this wunderkind of the automative industry. In a nutshell Tesla produces an electric car - but that statement does them a huge disserivice because on so many levels Tesla embodies the very reason manufacturing in general has been shaken up over the past few decades.

Their Model S now comfortably outsells any other similarly priced car in the US, in fact, get this, they have taken 50% market share in the entire automobile industry!! To have achieved that in just a few short years is completely staggering.

How have they done this? It's not through clever marketing and riding on an eco-wave - although undoubtedly those do figure large in the success story, but because like Apple, they get how to make a product that is completely desirable and have coupled this with superlative customer service (99 out of 100 in all tests - unheard of). They also produce the world's safest cars with the cheapest cost of ownership and within a year, with the Model X, are set to deliver an SUV that will not only outperform anything else in its class - but purportedly be able to drive automatically (in something slightly more attractive than Google's 'Noddy' mobile)!

When I first reported on the phenomenon that is Tesla I said they would dominate globally inside of a decade. I was wrong - it's looking like half that time and with bells on!

https://www.teslamotors.com/en_GB

https://www.fool.com/investing/general/2014/06/07/3-possible-selling-points-for-tesla-motors-incs-al.aspx