What Everybody Always Gets Wrong About ROI
I've waited, and waited, and waited, and waited and waited.
For 7 years, I've waited. I thought that eventually people would get it. That they'd look at it like starting a website, or opening a retail store, or painting, or anything else in life.
I waited for people to realize that social media, like absolutely everything else in the world, is only as valuable as the person who uses it. I just assumed that it would happen, but here we are, mid-way through 2014, and we continue to have the argument. So I decided to make this Slideshare to really drive home this point once and for all.
For all of you who understand that nothing has really changed, that this is simply the current state of the internet, and that the best users will see the best results, I present you this deck. Please, please, please share it with all of the people you've been arguing with for the last 7 years.
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Please share this with all of the people who are still skeptical of social's ROI!
all is rghit ... to do roi is combination of so many part of step we can laern on the whay on line
Vice President - HCM Digital Transformation
10 年Remember here we have a tool (basket ball) a mechanic (jordan) and a business problem. This presentation highlights only the effectiveness of mechanic. In the absence of an effective tool roi reduces. can Jordan make his ROI using a square ball?
Proven Fractional CMO | Board Member | WARC contributing Author | Executive Advisor | Speaker | Evidence-Based Training for Marketers
10 年Well put Gary
Results-driven Digital Leader (Digital Strategy, User Experience, Product Management, Content Strategy) Formerly @FreddieMac @TWCBC @AOL @Verizon
10 年Fun Slideshare with great comparisons.
procurment at KBR, Inc.
10 年zero