When a PR Stunt Fails
Jonathan Bernstein
Founder | Chairman | Crisis Management Consultant | Media Trainer at Bernstein Crisis Management
Public relations stunts can garner a lot of positive attention - except when they backfire, as Ubisoft just learned down in Australia.
Has anyone here had similar experiences?
Lenovo in Canada denied a laptop pricing error was a PR stunt, & is getting lots of flack anyway. https://huff.to/1khxSVp The company's belated response was cited as very weak. https://bit.ly/1pvDz19