I'm a Millennial...So Listen Up!

First off, I don't put a whole lot of stock into the idea of putting people into generational boxes, especially those boxes that seem to change depending on whose book or blog you read. The fact that I was born in 1980 makes me a "Millennial" (or Gen Y) by most standards, but then again, the same would be true if I was born in 1999.

And, let me tell you, I'm a hell of a lot different than someone born in 1999!

Yet, call us Millennials or not, there are 80 million of us born between 1980 and 2000 and we are now making money, which also means we are spending it; and since money talks, people are starting to listen - at least the smart ones.

This is true. For example, take business travel where "the #Millennial generation is expected to account for nearly 50% of business-flight spending by around 2020, according to the Boston Consulting Group" (WSJ, 2/18/2014). Even the Radisson Hotel chain is on board, investing $140 million in its new Radisson Red line, catering specifically to Millennials, and, as their Chief Branding Officer Gordon McKinnon puts it, their "changing attitudes and technologies" (WSJ, 2/18/2014).

By most accounts, the Millennial population is larger than the Baby Boomers, so its no wonder why people are starting to pay attention as they outnumber their Gen X (born 1965ish - 1979ish) supervisors nearly 2 to 1.

It's hard to consider myself one of these millennial types because doing so means I have to agree with the idea that we are "narcissistic," "dis-loyal," foolishly believe we can change the world, and that everything is all about, as Time Magazine boldly stated, "ME, ME, ME!"

Clearly, TIME, as usual, was pandering to its audience of old people. Despite this, psychologists are now starting to consider this generational stuff and some are concluding that these qualities are not owned by Millennials alone but by young people at any point in history. Imagine that: young people wanting a different life from their parents. Rocket science, huh?

My Dad, for example, was the son of a proud WWII vet, yet my father was one of the many who dodged the Vietnam draft. His father chastised him for the decision and wouldn't speak to him for years because of it. Was my father disloyal or was he right?

Tell me that all those 15 and 16 year-olds who lied about their age to enlist in the military in 1941 for WWII weren't young and disobedient scoundrels. We got trouble, my friends. Their parents must've been worried sick. But in retrospect, we now can call them the "Greatest Generation," and in fact they were in that they were the last real generation to make sacrifices on behalf of this community we call a Nation.
I digress.

By all standards, #GenX was supposed to grow brain dead because of the Breakfast Club (if you don't know the movie, think post-pubescent Little Rascals...in denim), and M-TV - the television group that sought to kill the "radio star," which the Baby Boomers (1946ish-1964ish) were trying so hard to nostalgically embalm.

The point is that it is ridiculous to negatively categorize people by their birth-year, especially with generalizations that simply want more and seek fulfillment.. Doesn't everyone?
In fact, while having lunch the other day with a CEO of a globally renown $15 billion/year company, he was bold enough to praise us for being the most prepared for making positive strides in today's changed economy. "Millennials," he said, "are courageous and not afraid to learn something new. If you need them to work in a different country, they are more likely to say, 'well, I don't know how to speak that language, but I'll learn. I've never eaten that food, but I'll try it. I don't know what it means to live there, but I'll find out...what great qualities!"

The world in which we grew up is radically different and ripe with more options and intellectual freedoms than in any time in history. Of course this has an impact on our expectations, how we accomplish work, and how we relate to one another. We don't need to agree, but we do need to understand.
The reality is that Millennails have, per capita, more formal education than any other generation and they are emerging into the workforce with relevant knowledge for today's drastically changed market, like, for example, advanced training in predictive data analytics, app development, social media, and much much more. The other day, in fact, two of my students asked if they could build a web site instead of making a poster for a presentation because "it would just be easier."
While it remains true, in some cases, that formal education cannot beat formalized education, "experience" in the old world of work is considered less and less of an asset and more of as barrier (or excuse) to solving problems in this 21st century. Yet, we continue to hear it.
You need Millennials. So quit making excuses and start listening. After all, listening is a great #leadership skill.
- Kevin Smith is a keynote speaker, millennial strategist, and executive branding consultant. . Kevin also serves as the Director for the Institute for Leadership Advancement in the College of Business Advancement at The University of Akron
Tommy Raimondi, PhD

Senior Director at Ohio University

10 年

Creating a good work culture starts with viewing every generation of your co-workers from an asset perspective.

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