Nirvana for kids

We do our school runs in the morning, and many do it in the afternoons for pick up as well. And most of us nowadays have playlists on loop and repeat, as your child listens to that one song until you start hating it, and then we negotiate to put on the radio for five minutes for a breath of fresh music. Et voila, Nirvana, Monster, Sexual Healing for kids, which they very easily pick the tune and lyrics and start humming singing at your next social event. To add to the problem are radio commercials that one has to start explaining, imagine having to explain hear weaving as cure for balding, or the new gillette shaving razor and its features; the drive just starts getting longer!!

I see a huge opportunity for radio channels to have a kids variant channel, that is rated to cleanse out songs that have explicit language or are of topic not suitable for a certain age group, and one that then has relevant brand communication as well. This can also be an internet based channel that most of us can play via our smartphones in our cars, home. School buses nowadays have GPS for safety, thus access to the internet with the ability to stream and entertain the kids in their long and boring bus drive with this new channel. This could be an entire new segment for the likes of walt disney, pixar to engage with this niche segment, and likewise for relevant brands and communication.

For content, there is so many interesting ideas that can make it entertaining, and meaningful for our budding young listeners, who hopefully would migrate to the mainstream radio channel as they grow up, staying brand loyal thanks to references that is built very early in their minds.

#ideahasmerit #investinthisgreatidea #communicatingtokids #radioforkids