This Is Not A Bike !

Harry Jose Harry Jose

Harry Jose

SVP Marketing, Firstsource

发布日期: 2014年4月18日
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(As Rene Magritte would have captioned it had he taken the top pic)

Some time back, while on a visit to my company's office in Milwaukee I had the opportunity to spend a leisurely afternoon at the iconic Harley Davidson museum.The highlight for me was the exhibit you see above.

As you can see from the bottom pics, this is not a motorcycle (or bike as it is called in several parts of the globe). It is the exploded view of the major parts of a motorcycle which when seen from a particular point of view looks like a motorcycle.

A New Year Resolution for Marketing

The first three weeks of the new financial year (in India the financial year starts in April) that's what I have been trying to put in place - guidelines for aligning the point of view of the content that we take to the market such that the intended audience sees the 'motorcycle' and not the exploded parts..

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