How To: Play Tech, Don’t Let Tech Play You
Tony Robbins
#1 New York Times best-selling author, life and business strategist, philanthropist, entrepreneur
EDITOR’S NOTE: Yesterday Tony gave you the first of his 7 Triggers of Crisis. If you missed it, check out Trigger No. 1: A Change in Competition, which tees up today’s trigger:
TRIGGER #2: A CHANGE IN TECHNOLOGY
How fast did the movie rental industry change? Just like that.
If you’re reading this, I challenge you as a business leader to examine how YOU are like Blockbuster? How are you stuck in your head and making yourself a potential target to emerging competition?
In business, the psychology of a leader who resists a coming trend in technology is capable of destroying a $4 billion company. Conversely, if you become the leader that can figure out how to use technology to fulfill needs and add value, you become the disrupter not the disrupted.
Consider a few of the most recent technology disruptors. Let’s start with Instagram, which Facebook purchased in April of 2012 for $1 billion. Imagine that. If you came up with the idea of a mobile app to share your photos through filters with friends, you’d have $1 billion dollars.(Hint: It takes 1,000 one millions to stack up to one billion dollars!) Get the idea?
Need more proof? Consider the mobile messaging service, WhatsApp that Facebook recently purchased for upwards of $16 billion (Mark Zuckerberg’s largest acquisition to date). WhatsApp was founded in 2009 and three years later it was processing 10 billion messages daily.
If you’re unsure about how significantly WhatsApp triggered crisis in the communication industry, just ask the parent of a teenager. Consider the billions of messages sent via WhatsApp technology FOR FREE, evading the per-text charges of cellular carriers and making it worth its weight in SMS-text-defying gold.
(Analysts’ estimate global SMS revenue at around $100 billion a year annually—money that was essentially all profit for veteran carriers like Verizon and AT&T that is now re-directed through WhatsApp.)
Participating in tech shifts—not just protecting yourself from them—can make way for your impact in the world and your fortune in business.
Ask yourself: What technology could change my business? What technology could we bethe first in our industry to employ? How can I be the creator of change?
Check back all this week as we continue the list of Tony’s 7 Triggers of Crisis in Business.
The Marketing Ref | Believer | Husband | Father
9 年Thank you Tony for enabling this conversation further! Can't be afraid of technology, embracing is the only way to progress here. A business can't grow without some risk, just need the right people around guiding the way and letting imagination win! Spent 8 years with Apple to leave and start truly helping people. #Thankful @choose_kpahi
Keeping it clean
10 年You simply can't "protect yourself from" tech shifts. They will happen. They will affect you. The key is wisely choosing those that benefit and move your company and employees forward and those that don't. Unfortunately, some want to ignore tech shifts. To ignore them is to give up control and the ability to direct yourself and your company.
Forklift operator/material handler at Alene Candles.Retired
10 年I have followed Tony Robbins for years he is very influential in a lot of area's in my life today
Compassionate Elder Law, Estate Planning and Probate Paralegal ACTIVELY SEARCHING NEW FREELANCE OPPORTUNITIES
10 年When Tony asks, what technology could change my business, I ask the question of, what technology can sink me? How many people have been replaced by machines and how do we stay ahead?
Life/Success Coach,Tony Robbins Coaching, Unblocking Limiting Beliefs To Stand In Your Power Facing Life's Challenges with Confidence & Peace
10 年I have been following Tony for many years. He is one of my heroes. He has helped me make significant breakthroughs in my life and millions more. No one person has all the knowledge, but he has to have something great going for himself or he would not be the success he is today. Tremendously, Dee (Denyse)